How Essential Costa Rica Became a Country Branding Success Story | Interview with Daniel Valverde Bagnarello

Daniel Valverde Bagnarello in this interview discusses the strategy behind award-winning country brand Essential Costa Rica and shares how country branding “the Costa Rican way” has become a success story and example to follow.

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How South Africa Approaches Destination Marketing and Nation Branding | Interview with Sithembile Ntombela

Sithembile Ntombela in this interview introduces us to South Africa’s approach to destination marketing and nation branding. Learn about South Africa’s economic and social reality, investment opportunities and how Brand South Africa works towards strengthening a shared national identity.

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