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  • Uruguay a Good Place for Filmmakers and Feature Film Productions? Interview with Pepi Gonçalvez
  • Uruguay a Good Place to Live, Invest or Visit? Country Report
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  • Stockholm City Performance, Brand Strength and Reputation
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Nation Branding

Nation Branding is a concept often misunderstood by political leaders as a magical wand through which marketing techniques could be used to “fix” the tarnished image of their nation in order to attract investment, visitors or skilled labor. (Un)fortunately, things aren’t that easy. The following articles offer summaries of latest research and reflections on the brand positioning and reputation of nations, often linked to public diplomacy.

Jonathan McClory interview
Interviews Nation Branding Public Diplomacy 

Interview with Jonathan McClory on Soft Power, Nation Branding and Country Reputation in Asia

19 April 201826 April 2018 The Editorial Team Asia, place brand consultants, premium access, Singapore

Jonathan McClory, General Manager for Asia at Portland Communications, in this interview discusses the links between soft power, place branding and country reputation.

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Just ESTonishing Estonia nation branding concept
Case Studies Country Branding Nation Branding Place Branding 

Just ESTonishing: How Dutchman Peter Kentie Came Up with Pro Bono Nation Branding Concept for Estonia

8 March 201826 April 2018 The Editorial Team Estonia, strategy

Peter Kentie tells us how he came up with the Just ESTonishing nation branding concept for the country of Estonia in Eastern Europe, why he dedicated his time and energy to this pro bono initiative and how it has paid off for him nevertheless.

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How COCO movie and Luzia show influence Mexico country image
Nation Branding Place Branding 

Beyond Tacos and Burritos: How Circus Show LUZIA and Movie COCO Influence the Country Image of Mexico

15 February 201826 February 2018 The Editorial Team country image, Mexico, North America, premium access

We take a closer look at Mexico’s changing country image, triggered by artistic productions such as the Pixar movie COCO and the Cirque du Soleil show Luzia.

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3 Nation branding pitfalls country branding pros should avoid
Country Branding Expert Advice Nation Branding 

3 Nation Branding Pitfalls Country Branding Professionals Should Avoid

7 November 201714 April 2018 The Editorial Team nations, strategy

Aparna Dutt Sharma discusses three nation branding pitfalls – challenges which country branding professionals frequently encounter in their attempts to position their country favorably in the eyes of potential investors, visitors and global talent.

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Brand Singapore book review
Book Reviews City Branding Country Branding Nation Branding 

Brand Singapore: Nation Branding After Lee Kuan Yew, In A Divisive World – Book Review

25 July 201719 May 2018 The Editorial Team Asia, nations, Singapore

Review of Brand Singapore: Nation Branding after Lee Kuan Yew, in a Divisive World by Buck Song Koh. Essential reading for place branding professionals.

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Testimonial:

“What I like the most about TPBO is that it is really a one-stop-shop type of place where you can track what is going on in place branding around the world – and that it combines academic and practitioners’ perspectives on the subject.”

Marta Hereźniak  (Poland)

Just published:

  • Uruguay a Good Place for Filmmakers and Feature Film Productions? Interview with Pepi Gonçalvez
  • Uruguay a Good Place to Live, Invest or Visit? Country Report
  • Interview with Peter Frosch of Greater MSP on Regional Economic Development Challenges, Strategies and Trends

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Upcoming events:

Nordic Place Branding Conference

3 April | Stockholm (Sweden)

More events + details here

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