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New Zealand related content
New Ranking Presents World’s Top 100 Green Destinations
TPBO -
Introducing the TOP 100 Green Destinations Ranking - a new benchmark and assessment initiative aimed at helping destinations to improve their sustainability.
Destination Branding Through National Airline: Example Air New Zealand
TPBO -
Air New Zealand CEO Christopher Luxon discusses the national carrier's role in communicating New Zealand's destination branding, and the country-of-origin benefits.
Kevin Bowler on New Zealand Destination Marketing Strategies and Challenges
TPBO -
Tourism New Zealand CEO Kevin Bowler discusses the "100% Pure New Zealand" destination marketing campaign - its challenges and successes.
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