New Zealand

New Ranking Presents World’s Top 100 Green Destinations

Introducing the TOP 100 Green Destinations Ranking - a new benchmark and assessment initiative aimed at helping destinations to improve their sustainability.

Destination Branding Through National Airline: Example Air New Zealand

Air New Zealand CEO Christopher Luxon discusses the national carrier's role in communicating New Zealand's destination branding, and the country-of-origin benefits.

Kevin Bowler on New Zealand Destination Marketing Strategies and Challenges

Tourism New Zealand CEO Kevin Bowler discusses the "100% Pure New Zealand" destination marketing campaign - its challenges and successes.
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