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Research Insights

More Money – And Other Findings From Latest Place Branding Survey

Summary of key findings from 2014 place branding survey among place marketing and economic development professionals, by City Nation Place (Hubbub).

Summary: 5th Intl. Conference on Destination Branding and Marketing, Macau

Keynote speaker and place branding practitioner Malcolm Allan reflects on the 5th Destination Branding and Marketing Conference in Macau, December 2014.

Japan, Switzerland and Germany Lead Country Brand Index 2014

Japan, Switzerland, Germany have the strongest country brands, according to Country Brand Index 2014. But what makes a strong country brand? Some answers.

Thoughts on Good Country Index by Anholt and Govers

Ireland came first in the 2014 edition of the Good Country Index by Simon Anholt and Robert Govers, and has led to quite a stir. Thoughts & reflections.

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