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Research Insights

Latest Place Brand Research Insights for those in charge of the management, development or marketing of cities, regions, destinations, countries or nations. Our research insights bring you summaries of recent academic publications linked to theories, cases and concepts linked to the branding and reputation of places.

Research Insights

Summary: 5th Intl. Conference on Destination Branding and Marketing, Macau

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Keynote speaker and place branding practitioner Malcolm Allan reflects on the 5th Destination Branding and Marketing Conference in Macau, December 2014.
Research Insights

Japan, Switzerland and Germany Lead Country Brand Index 2014

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Japan, Switzerland, Germany have the strongest country brands, according to Country Brand Index 2014. But what makes a strong country brand? Some answers.
Research Insights

Thoughts on Good Country Index by Anholt and Govers

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Ireland came first in the 2014 edition of the Good Country Index by Simon Anholt and Robert Govers, and has led to quite a stir. Thoughts & reflections.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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