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CATEGORY

Research Insights

Which Are the Strongest and Most Valuable Nation Brands in 2020? Brand Finance on Performance Leaders and Reputation Trends

Brand Finance in its latest report reveals which are the strongest and most valuable nation brands in 2020, and how the coronavirus pandemic has impacted them.

Saffron City Brand Barometer 2020: Key Insights on Tourism Brand Leaders and Laggards

Ben Knapp of Saffron Consultants shares the key findings and insights from the 2020 edition of the Saffron City Brand Barometer, measuring appeal and reputation of city destinations.

Emma Björner on the Importance of Stakeholder Inclusion for Sustainable Tourism and Place Branding

Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.

COVID-19 and Peace: New Report Highlights Economic Impact and Implications for Nation Brands

New report reveals how COVID-19 is impacting state of peace around the world, and what it means for national economies and nation brand value.

Best Countries 2020 Study by U.S. News: Country Reputation Leaders & Losers

Country perception: which countries lead in the Best Countries 2020 study? Which are losing ground? Deidre McPhillips, Data Editor at U.S. News, shares key findings.

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