Place brand insights, strategies, stories and examples
Latest Place Brand Research Insights for those in charge of the management, development or marketing of cities, regions, destinations, countries or nations. Our research insights bring you summaries of recent academic publications linked to theories, cases and concepts linked to the branding and reputation of places.
Expos as opportunity for citizen involvement and place branding is the topic of research presented by Magdalena Florek and Marta Herezniak in the academic journal ‘Place Branding & Public Diplomacy’. Summary Research findings and implications for Expo planners and city managers.
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One-size-fits all city brands are common, but not always useful, argue Sebastian Zenker and Erik Braun in a recent research article. Here’s how to do it better.
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Place branding is gathering momentum, write Mihalis Kavaratzis and Charles Dennis in a special edition of the journal Place Branding and Public Diplomacy. Here a summary of their thoughts on 2018 research priorities and future directions.
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How’s Life 2017 OECD study author Carrie Exton shares key findings on citizen well-being in leading countries around the world and outlines trends and challenges to overcome.
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Sustainable Tourism Index: country destinatins leading in sustainability, according to research by the Economist Intelligence Unit.
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