Latest:
  • 2021 Place Branding Trends and Priorities – Podcast Episode 5
  • How to Increase Place Resilience to Mitigate Climate Change Impacts and Strengthen Reputation
  • Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU
  • Place Branding 2021: Key Priorities and Trends to Watch
  • Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power

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Research Insights

Latest Place Brand Research Insights for those in charge of the management, development or marketing of cities, regions, destinations, countries or nations. Our research insights bring you summaries of recent academic publications linked to theories, cases and concepts linked to the branding and reputation of places.

Research Insights 

COVID-19 and Peace: New Report Highlights Economic Impact and Implications for Nation Brands

6 August 20203 August 2020 The Editorial Team corona pandemic, country rankings, Economic Development, premium access, ranking

New report reveals how COVID-19 is impacting state of peace around the world, and what it means for national economies and nation brand value.

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Research Insights 

Best Countries 2020 Study by U.S. News: Country Reputation Leaders & Losers

30 July 202027 July 2020 The Editorial Team country brands, country image, country rankings, premium access, reputation

Country perception: which countries lead in the Best Countries 2020 study? Which are losing ground? Deidre McPhillips, Data Editor at U.S. News, shares key findings.

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Research Insights 

Countries Leading in Environmental Performance: EPI 2020 Insights and Highlights

23 June 202021 July 2020 The Editorial Team country rankings, Place Brand Image, premium access, sustainability

Environmental Performance Index, EPI 2020: Zach Wendling of Yale University’s Center for Environmental Law & Policy shares key insights on countries leading and lagging in environmental performance.

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Research Insights 

Current State of Peacefulness Around the World: Key Insights from Global Peace Index 2020

18 June 20203 August 2020 The Editorial Team corona pandemic, premium access

How peaceful is the world? Which countries are leading, which facing challenges, as we emerge from the coronavirus situation? Global Peace Index 2020 highlights.

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Research Insights 

The Class of 2020 Trend Report: Key Insights on Placemaking and How We Live, Work and Learn

16 June 202021 June 2020 The Editorial Team placemaking, premium access, Talent Attraction

Latest insights and findings from The Class of 2020’s report on trends and tendencies in how we live, study and work. Must read for talent attraction managers.

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Just published

  • 2021 Place Branding Trends and Priorities – Podcast Episode 5
  • How to Increase Place Resilience to Mitigate Climate Change Impacts and Strengthen Reputation
  • Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU

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"The Place Brand Observer is a unique organisation based in Switzerland, one of the world’s most respected countries that is taking a scientific and considered view of nation branding and soft power. As such, its efforts have to be applauded."

David Haigh, CEO of Brand Finance

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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