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CATEGORY

Research Insights

Latest Place Brand Research Insights for those in charge of the management, development or marketing of cities, regions, destinations, countries or nations. Our research insights bring you summaries of recent academic publications linked to theories, cases and concepts linked to the branding and reputation of places.

Expert Advice

Which Are the Strongest and Most Valuable Nation Brands in 2020? Brand Finance on Performance Leaders and Reputation Trends

TPBO -
Brand Finance in its latest report reveals which are the strongest and most valuable nation brands in 2020, and how the coronavirus pandemic has impacted them.
Research Insights

Saffron City Brand Barometer 2020: Key Insights on Tourism Brand Leaders and Laggards

TPBO -
Ben Knapp of Saffron Consultants shares the key findings and insights from the 2020 edition of the Saffron City Brand Barometer, measuring appeal and reputation of city destinations.
Interviews

Emma Björner on the Importance of Stakeholder Inclusion for Sustainable Tourism and Place Branding

TPBO -
Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
Research Insights

COVID-19 and Peace: New Report Highlights Economic Impact and Implications for Nation Brands

TPBO -
New report reveals how COVID-19 is impacting state of peace around the world, and what it means for national economies and nation brand value.
Research Insights

Best Countries 2020 Study by U.S. News: Country Reputation Leaders & Losers

TPBO -
Country perception: which countries lead in the Best Countries 2020 study? Which are losing ground? Deidre McPhillips, Data Editor at U.S. News, shares key findings.
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ABOUT TPBO

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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