Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity
Short Q&A with Candace White, one of the editors of the book Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity.
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Research Insights
Latest Place Brand Research Insights for those in charge of the management, development or marketing of cities, regions, destinations, countries or nations. Our research insights bring you summaries of recent academic publications linked to theories, cases and concepts linked to the branding and reputation of places.
How Expos Can Serve as Opportunity for Citizen Involvement and Place Branding
Expos as opportunity for citizen involvement and place branding is the topic of research presented by Magdalena Florek and Marta Herezniak in the academic journal ‘Place Branding & Public Diplomacy’. Summary Research findings and implications for Expo planners and city managers.
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Why One Size Fits All City Brands Are Doomed to Fail: And How to Do It Better
One-size-fits all city brands are common, but not always useful, argue Sebastian Zenker and Erik Braun in a recent research article. Here’s how to do it better.
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Place Branding Gathering Momentum: 2018 Research Priorities and Future Directions
Place branding is gathering momentum, write Mihalis Kavaratzis and Charles Dennis in a special edition of the journal Place Branding and Public Diplomacy. Here a summary of their thoughts on 2018 research priorities and future directions.
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How’s Life: OECD 2017 Study Findings, Trends and Well-Being Challenges
How’s Life 2017 OECD study author Carrie Exton shares key findings on citizen well-being in leading countries around the world and outlines trends and challenges to overcome.
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