Heritage Management And Place Branding: How To Work Together And Benefit From Each Other
How heritage management and place branding can benefit from each other is the topic of this short interview with researcher Susanne Fredholm, Sweden.
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Research Insights
Latest Place Brand Research Insights for those in charge of the management, development or marketing of cities, regions, destinations, countries or nations. Our research insights bring you summaries of recent academic publications linked to theories, cases and concepts linked to the branding and reputation of places.
Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity
Short Q&A with Candace White, one of the editors of the book Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity.
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How Expos Can Serve as Opportunity for Citizen Involvement and Place Branding
Expos as opportunity for citizen involvement and place branding is the topic of research presented by Magdalena Florek and Marta Herezniak in the academic journal ‘Place Branding & Public Diplomacy’. Summary Research findings and implications for Expo planners and city managers.
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Why One Size Fits All City Brands Are Doomed to Fail: And How to Do It Better
One-size-fits all city brands are common, but not always useful, argue Sebastian Zenker and Erik Braun in a recent research article. Here’s how to do it better.
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Place Branding Gathering Momentum: 2018 Research Priorities and Future Directions
Place branding is gathering momentum, write Mihalis Kavaratzis and Charles Dennis in a special edition of the journal Place Branding and Public Diplomacy. Here a summary of their thoughts on 2018 research priorities and future directions.
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