Place Branding Research Priorities 2019: Key Questions and Knowledge Gaps
Which are the place branding research priorities in 2019? Which questions and topics should researchers address? Our panel of place brand specialists has answers.
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Research Insights
Latest Place Brand Research Insights for those in charge of the management, development or marketing of cities, regions, destinations, countries or nations. Our research insights bring you summaries of recent academic publications linked to theories, cases and concepts linked to the branding and reputation of places.
Destination Brand Personality: Why It Matters and How to Build It
Destination brand personality – how to build it, how to maintain? Sara Vinyals Mirabent from the University Pompeu Fabra in Barcelona (Spain) shares insights from a recent study, including practical advice for destination brand managers.
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Smart Cities and City Branding: How ICT Impacts Urban Development and Representation
Smart cities: how does ICT impact urban development and representatin (city branding)? Olga Kolotouchkina and Gildo Seisdedos share their research insights.
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Global Green Economy Index 2018: Key Findings, Tendencies, Methodology
Jeremy Tamanini of DualCitizen discusses the key findings and results of the 2018 Global Green Economy Index: winners, losers and trends.
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World’s Most Innovative Cities 2018: Ranking Reveals Winners, Losers, Trends
Innovation Cities Index 2018: World’s most innovative cities revealed – learn about the winners, losers and trends in this Q&A with Christopher Hire.
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