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Research Insights

Latest Place Brand Research Insights for those in charge of the management, development or marketing of cities, regions, destinations, countries or nations. Our research insights bring you summaries of recent academic publications linked to theories, cases and concepts linked to the branding and reputation of places.

Research Insights

Best Countries 2020 Study by U.S. News: Country Reputation Leaders & Losers

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Country perception: which countries lead in the Best Countries 2020 study? Which are losing ground? Deidre McPhillips, Data Editor at U.S. News, shares key findings.
Research Insights

Countries Leading in Environmental Performance: EPI 2020 Insights and Highlights

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Environmental Performance Index, EPI 2020: Zach Wendling of Yale University's Center for Environmental Law & Policy shares key insights on countries leading and lagging in environmental performance.
Research Insights

Current State of Peacefulness Around the World: Key Insights from Global Peace Index 2020

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How peaceful is the world? Which countries are leading, which facing challenges, as we emerge from the coronavirus situation? Global Peace Index 2020 highlights.
Research Insights

The Class of 2020 Trend Report: Key Insights on Placemaking and How We Live, Work and Learn

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Latest insights and findings from The Class of 2020's report on trends and tendencies in how we live, study and work. Must read for talent attraction managers.
Research Insights

Anholt-Ipsos City Brands Index 2020: Key Insights

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Key insights from the 2020 version of the biannual Anholt-Ipsos City Brands Index, together with details on its methodology.
Research Insights

Europe’s Hottest Investment Destinations 2020: Cities and Regions to Watch Out For

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Which European cities and regions are the hottest investment destinations in 2020? Naomi Davies of fDi Intelligence presents some of the highlights and insights from the recently published European Cities and Regions of the Future report.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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