Latest:

Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden, Switzerland
Why and How to Measure Place Branding Success Beyond Economic Growth
How Narrative and Storytelling Impact the Economic Development of Places
City Nation Place Global Forum 2021: Conference Preview
Marketing Countries, Places, and Place-associated Brands – Book Review

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Articles in Spanish

Sustentabilidad y marketing en turismo desafíos, oportunidades

Spanish

Sustentabilidad y Marketing en Turismo: Paradojas, Desafíos y Oportunidades

7 February 201829 July 2019 The Editorial Team branding destino, investigación, marketing destinos

Marketing sustentable en turismo: panorámica de la investigación de los profesores Xavier Font y Scott McCabe (Reino Unido).

Desafíos en place branding, obsctáculos marca lugar a evitar

Spanish

4 Desafíos Frecuentes en Place Branding y Marca Lugar: Obstáculos a Evitar

31 January 201829 July 2019 The Editorial Team branding lugar, estrategia, opinión experta, posicionamiento marca lugar

¿A qué desafíos se enfrentan los equipos de gestión de place branding? Nuestro panel de expertos en branding identifica los cuatro problemas más frecuentes que amenazan las marcas lugar.

Spanish

Gestión Marca Lugar: 5 Claves para Mantener una Marca Ciudad o Marca País

24 January 201829 July 2019 The Editorial Team acceso premium, branding lugar, estrategia, opinión experta

¿Cómo mantener una marca de ciudad, región o país, mantenerla viva? El panel de expertos de posicionamiento de marcas territoriales comparte 5 claves de éxito para la gestión de las marcas de lugar.

Overtourism, saturación turística: problema, estrategia, soluciones

Spanish

Overtourism – Saturación Turística: Problemas, Estrategias y Soluciones

10 January 201829 July 2019 The Editorial Team branding lugar, destino, estrategia, marketing destinos, opinión experta

Cómo overtourism – saturación turística – afecta la reputación y competitividad de destinos, y cómo estrategias de marca de lugar pueden ayudar.

Spanish

Cómo Brandear un Conurbano: Estudio de Caso de ONLYLYON, Francia

3 January 201829 July 2019 The Editorial Team acceso premium, branding ciudad, branding lugar, estrategia, estudio de casos, Europa, imagen ciudad, marketing ciudades, reputación

¿Cómo desarrollar y gestionar una marca ciudad? En este estudio de caso de city branding, aprende cómo lo hace ONLYLYON, la organización encargada del branding del conurbano de Lyon en Francia.

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Just published

Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden, Switzerland
Why and How to Measure Place Branding Success Beyond Economic Growth
How Narrative and Storytelling Impact the Economic Development of Places

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