Latest:

Per Ekman on the Future of Place Brand and Identity Management
Why Do Many Place Branding Projects Fail? Place Brand Leaders Podcast Ep. 9
Constanza Cea on How Chile is Creating Future
How Useful is Place Branding? Place Brand Leaders Podcast Ep. 8
Portugal Country Performance, Brand Strength and Reputation

TPBO

The Place Brand Observer

About
Explore Places
- Cities
- Countries
- Destinations
- Regions
Place Branding Explained
The Book
- Other Books You May Like
Podcast
- Other Podcasts You May Like
Go Premium

Spanish

Articles in Spanish

Sustentabilidad y marketing en turismo desafíos, oportunidades

Spanish

Sustentabilidad y Marketing en Turismo: Paradojas, Desafíos y Oportunidades

7 February 201829 July 2019 The Editorial Team branding destino, investigación, marketing destinos

Marketing sustentable en turismo: panorámica de la investigación de los profesores Xavier Font y Scott McCabe (Reino Unido).

Desafíos en place branding, obsctáculos marca lugar a evitar

Spanish

4 Desafíos Frecuentes en Place Branding y Marca Lugar: Obstáculos a Evitar

31 January 201829 July 2019 The Editorial Team branding lugar, estrategia, opinión experta, posicionamiento marca lugar

¿A qué desafíos se enfrentan los equipos de gestión de place branding? Nuestro panel de expertos en branding identifica los cuatro problemas más frecuentes que amenazan las marcas lugar.

Spanish

Gestión Marca Lugar: 5 Claves para Mantener una Marca Ciudad o Marca País

24 January 201829 July 2019 The Editorial Team acceso premium, branding lugar, estrategia, opinión experta

¿Cómo mantener una marca de ciudad, región o país, mantenerla viva? El panel de expertos de posicionamiento de marcas territoriales comparte 5 claves de éxito para la gestión de las marcas de lugar.

Overtourism, saturación turística: problema, estrategia, soluciones

Spanish

Overtourism – Saturación Turística: Problemas, Estrategias y Soluciones

10 January 201829 July 2019 The Editorial Team branding lugar, destino, estrategia, marketing destinos, opinión experta

Cómo overtourism – saturación turística – afecta la reputación y competitividad de destinos, y cómo estrategias de marca de lugar pueden ayudar.

Spanish

Cómo Brandear un Conurbano: Estudio de Caso de ONLYLYON, Francia

3 January 201829 July 2019 The Editorial Team acceso premium, branding ciudad, branding lugar, estrategia, estudio de casos, Europa, imagen ciudad, marketing ciudades, reputación

¿Cómo desarrollar y gestionar una marca ciudad? En este estudio de caso de city branding, aprende cómo lo hace ONLYLYON, la organización encargada del branding del conurbano de Lyon en Francia.

← Previous

Explore: New Zealand

Tune in

Listen to the latest episodes HERE

Just published

Per Ekman on the Future of Place Brand and Identity Management
Why Do Many Place Branding Projects Fail? Place Brand Leaders Podcast Ep. 9
Constanza Cea on How Chile is Creating Future

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

About TPBO
Our Services
Join TPBO Premium
Testimonials

Privacy & Cookies Policy
Copyright & Disclosure
Email newsletter
Sitemap

Recommended Speakers
Specialized Consultants
Leading Professionals
Global Expert Panel

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. OK Reject More

Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT