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City Reports

Why Zug, Switzerland? Karl Kobelt on Location Benefits and City Attractiveness

TPBO -
Karl Kobelt, Mayor of Zug, shares why the small city in Switzerland is the perfect location for investors, entrepreneurs and talent.
Case Studies

Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities

Florian Kaefer -
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city's brand strengths and appeal as place to live and invest in.
City Reports

Barcelona: A Good Place to Live, Invest or Visit?

TPBO -
Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.
Case Studies

Barcelona Destination Sustainability – Special Report

TPBO -
Barcelona sustainable destination: the Catalan capital's sustainable tourism strategy and experiences, with insights from the Sustainability Leaders Project.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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