CivicBrand provides branding, engagement and destination marketing that builds civic pride and attracts talent, tourism & investment.
Office location: Dallas, TX (Main office) and Salida, CO (outpost office)
Which topics are you most passionate about at CivicBrand?
We are passionate about making sure to fully engage the community in any place branding project.
Five hashtags which best describe your work?
#loveyourcity #publicengagement #citybranding #destinationmarketing #economicdevelopment
Who is leading the CivicBrand?
CivicBrand is an award-winning agency that consists of a team of strategists, creatives and storytellers with a passion for helping communities tell their story.
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Which services do you offer to place developers, managers or marketers?
- Public Engagement
- Destination Marketing
- Photography & Video Production
- Website Design & Development
- Content Marketing
Who have you recently worked with?
- Broken Arrow, OK
- Dallas, TX
- Farmers Branch, TX
- Fort Worth Stockyards
- Greenville, TX
- Kerrville, TX
- Las Cruces, NM
- Lewisville, TX
- Little Elm, TX
- Park Rapids, MN
- Richardson, TX
- Santa Fe, NM
- Stearns County, MN
- Two Rivers, WI
- Washington County, MN
- Waupaca, WI
Why should cities, regions or countries work with CivicBrand?
Branding and destination marketing are all about implementation. You can have the greatest brand strategy but if it’s implemented poorly and has no support or buy-in, it will fail.
Our process is all about engaging stakeholders throughout the entire process. We turn residents and business owners into brand champions and arm them with the tools to succeed.
We also really focus on embracing and managing diversity and contrast. Diversity and contrast are what makes communities great, but it can also be a major challenge to picking a strategic direction if not managed properly.
For example, in some communities you may have conflicting viewpoints – those who want the city to grow and those who want things to stay the same, those who have been there for generations and those who are brand new. They all have different goals and opinions and a true brand platform needs to support them.
Our decade of navigating these challenges has refined our process so that we harness that contrast instead of being challenged by it.
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