Ipsos

Ipsos is the third largest global market research firm, with offices in 90 countries and conducting research in over 140 markets. It delivers information and analysis that makes our complex world easier and faster to navigate and inspires its clients to make smarter decisions.

Which topics are you most passionate about at Ipsos?

Research, reputation assessment, strategy, communications


Who is leading Ipsos?

Jason McGrath, Head of US Reputation Practice

Jason is a data-driven reputation strategist helping places, governments, and corporations to understand the unique strengths of their reputation, identify gaps in perception vs. reality, and determine meaningful communications and engagement strategies to strengthen their positioning.  Jason consults with business leaders of Fortune 500 firms, as well as with government leaders, to evaluate perceptions of an organization or place. Jason leads the US-based reputation practice at Ipsos, the third largest global market research firm.

Jason also leads the Anholt Ipsos Nation Brands Index (NBI), the most comprehensive and longest-running global study that helps nation, city, and region clients to assess and develop brand strategies, and provides the global and local insights needed to move a place’s reputation forward.

Connect with Jason on LinkedIn or book him as a speaker


Which services do you offer?

  • Reputation assessments
  • Crisis assessments
  • Digital intelligence & analytics
  • Messaging and positioning testing

Why should cities, regions or countries work with Ipsos?

Understanding gaps between stakeholder perceptions and reality is critically important to promote the virtues of a place, and to have an active role in shaping the narrative and positioning of a place. That’s where we can help.


More about the Ipsos services and approach on its website and its page on reputation, or follow the company on LinkedIn for updates on latest insights and offers.


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