Landor

The Landor team believes that a brand is the most vital tool to help companies and places meet the pressing challenges in today’s rapidly changing world: cultural transformation, differentiated customer experience, and tech-enabled innovation.

Landor has been using insights and imagination to help its clients grow for 80 years, across 28 offices in 20 countries, working with a broad range of world-famous brands across many industries.

Landor has deep expertise in creating iconic destination and travel brands, including Azerbaijan, NEOM, City of Melbourne, Etihad Airlines, NOMA, Oman, World Trade Centre, Jordan, Dubai Airport, JOALI, Sri Lanka and Singapore Airlines.

Landor is part of WPP, the world’s largest marketing and communications firm.

Offices in Bangkok, Beijing, Cape Town, Chicago, Cincinnati, Dubai, Geneva, Guangzhou, Hamburg, Hong Kong, Istanbul, Jakarta, London, Melbourne, Mexico City, Milan, Moscow, Mumbai, New York, Norway, Paris, San Francisco, Saudi Arabia, Seoul, Shanghai, Singapore, Sydney, Tokyo.


Which topics are you most passionate about at Landor?

Country branding, nation branding, city branding, brand design, brand experience, leisure & retail, travel & tourism, revolution in sports, creating iconic destinations.


Five hashtags which best describe your work?

#Landor #brandconsulting #brandexperience #brandstrategy #placebranding


Who is leading Landor?

Jane Geraghty – CEO

Jane brings proven leadership and global understanding to her role as Landor’s chief executive officer. Having spent four years as Landor’s president of Europe, the Middle East, and Africa, Jane excels at working with brands big and small across established and emerging markets. She has logged more than 20 years in advertising and media on both sides of the Atlantic at agencies including Saatchi & Saatchi, McCann, and Ogilvy. Jane is highly regarded for her ability to develop strong, collaborative partnerships with clients and for her expertise leading successful cross-regional teams.


Danni McCormack – Business Development Director, London & CEEMEA

Danni is Business Development Director based in Landor’s London office. She is responsible for evaluating and developing opportunities for business growth across the UK, Central Eastern Europe, the Middle East & Africa. Over the past 6 years at Landor she has led global and local pitches across multiple markets, has driven many thought leadership events – from content development to production delivery – and overseen branding efforts for a broad spectrum of corporate and consumer brands across a variety of industries.

Connect with Danni on LinkedIn


Which services do you offer to place developers, managers or marketers?

  • Insights and analytics
  • Brand strategy and -management
  • Brand engagement and culture
  • Brand identity and -experience

Who have you recently worked with?

Azerbaijan destination brand, Sri Lanka country brand, King Salman Park, NEOM, Joali Maldives


Why should cities, regions or countries work with Landor?

We can help you get destination branding right, following our four dimensions:

Four destination brand dimensions by Landor


More about Landor’s services and approach on its website, or follow the company on LinkedIn, Instagram, Twitter and YouTube for updates on latest insights and offers.


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