Placebrander Company Profile

Placebrander AB: a Swedish place branding consultancy offering inspiration and knowledge through the Placebranders Day, the Placebrander of the Year initiative, a blog, trend reports, advisory services, presentations and seminars.

Office locations: Jönköping and Norrköping in Sweden


Which topics are you most passionate about?

  • Talent attraction
  • Tourism
  • Investment attraction
  • Influencer marketing

Five hashtags which best describe your work?

#placebranding #innovation #placedevelopment #talentattraction #engagement


Who is leading the company?

Helena NordströmHelena Nordström is the founder of Placebrander. TEDx-speaker and place branding expert. Already in 2004, she went to New York to study the branding of Sweden abroad. Have been the Marketing Manager of Destination Jönköping. Worked with around 40 places in Sweden, for example Södertälje, High Coast and Nässjö.

Connect with Helena Nordström via LinkedIn or read our interview with her here.


Anna OesterlundAnna Österlund is partner of Placebrander and has her background within tourism. Experienced project leader who worked with influencer marketing, events and concepts for destinations and municipalities. Worked with clients such as Visit Sweden, Region Östergötland and Habo municipality.

Connect with Anna Österlund via LinkedIn.


How can place professionals engage with you?

Participate in Placebranders Day or compete in Placebrander of the Year which is arranged annually. Follow our blog (in Swedish). Our website is www.placebrander.se.