Robert Govers, Independent Advisor

Robert Govers is chairman of the International Place Branding Association, managing research partner of, and an advisor, scholar, speaker and author on the reputation of cities, regions and countries. He has worked in over ten countries and as advisor focuses on helping communities become more admired.

Which topics linked to the branding and reputation of places are you most passionate about?

Community imagination

Five hashtags which best describe your work as advisor:

#imaginativecommunities #communityreputation #internationalengagement
#communityidentity #actioncommunication

Our Place Branding author Robert GoversAbout Robert Govers

Robert Govers is founding chairman of the International Place Branding Association (IPBA) and managing research partner at Good.Country. He is an independent advisor, researcher, speaker and author on the reputation of cities, regions and countries.

He has also been an adjunct or visiting scholar at the University of Leuven, Belgium; Rotterdam School of Management, The Netherlands; Loughborough University London Campus; IULM University Milano, Italy; and several institutes in Dubai, United Arab Emirates. He teaches Place Branding on the UNESCO World Heritage at Work Master programme in Torino, Italy and is co-editor of the quarterly journal Place Branding and Public Diplomacy (Click here for free access to editorials).

Together with Prof. Dr. Frank Go, Robert is the author of: Place Branding (2009) and editor of the International Place Branding Yearbook Series (2010, 2011 and 2012) all with Palgrave Macmillan. He also co-authored over fifty journal articles, book chapters and conference papers and has delivered numerous public speeches and business publications.

Robert typically advises in areas such as economic competitiveness, place identity and image, media, globalisation and international engagement. This is approached from a strategic reputation management perspective, which is based on the premise that places build reputation through substance and symbolic actions, as opposed to logos, slogans and advertising.

In the past, Robert has held positions in South Africa, The Netherlands, Belgium and Dubai, United Arab Emirates. He has been involved in many consultancy projects and advisory boards for reputable organisations such as the International Air Transport Association, the European Commission and various governments, ministries, tourism promotion boards and regional and city administrations.

Robert has both a doctoral (2005) and master’s degree (1995) from the Rotterdam School of Management, Erasmus University, The Netherlands. He is also a member of the jury for the Dutch City Marketing Award and the City Nation Place Awards.

Robert Govers is part of our virtual expert panel. Read his interview here.

Where can we learn more about your work?

Books by Robert Govers

Advice you’d like to share?

I invite you to read – and follow! – the five-step approach to place branding, a guide for place developers and managers which I wrote together with Erik van’t Klooster and Gerard van Keken.

How to engage with you?

Best through LinkedIn or Twitter. Email and phone number upon request – contact form.