Helena Nordström is the founder of the Swedish consultancy Placebrander AB. TEDx-speaker and place branding expert. Already in 2004 she went to New York to study the branding of Sweden abroad. She was the Marketing Manager of Destination Jönköping and has worked with around 40 places in Sweden, for example Södertälje, High Coast and Nässjö.
Helena is the co-founder of the talent attraction projects East Sweden Hack, Sweden Robot Hack and Best Gamer Job. She is also the founder of ”Female Leader of the Year”, a talent attraction project in the region of Jönköping in Sweden.
Based in Jönköping, Sweden. Read our interview with Helena here.
#placebranding #entrepreneurship #innovation #talentattraction #tedx
1. The Art of Branding a Place
What is Place Branding? Why should you promote your place? And how? A talk with a mix of theories and examples from all around the world.
2. How to Attract Talent to Your Place
The Talent Hunt is global. To attract talents we need to understand the driving forces and needs among the young generations. Talented individuals not only choose an employer, they also choose a place. The place has to be attractive! In this talk you learn the key factors for attracting talents. You will also get inspiration from talent attraction projects around the world.
“Helena Nordström is an inspirational lecturer who communicates and teaches useful examples, as well as international outlines that provide new insights.” Maria Hultberg, Norrköpings kommun