How can economic development programs change perceptions of place? We asked our panel of place brand experts, who in this post share some innovative examples from around the world.

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Rod Crider on Economic Development in the USA: Then and Now

Rod Crider of Rowan County EDC on economic development practice in the USA: how it has changed over time, keys to success and how it differs across regions.

Todd Babiak on How Brand Tasmania Took Off: Its Development and Storytelling

Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.

David Downs on the Next Chapter of the New Zealand Story

David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.

Sayaka Toyokawa on Place Branding in Japan and Taking the IPBA Course

Sayaka Toyokawa took home the award for best assignment submitted at the recently completed course by the International Place Branding Organization. We caught up with her to learn about place branding in Japan.

Stuart Speirs on the Power of Events and Place Branding in Australia

Stuart Speirs on how events can positively impact the place branding efforts of a city or country - with examples from Australia.

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How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13

Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.

Todd Babiak on How Brand Tasmania Took Off: Its Development and Storytelling

Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.

How Economic Development Programs Can Change Perceptions of Places

How can economic development programs change perceptions of place? We asked our panel of place brand experts, who in this post share some innovative examples from around the world.

David Downs on the Next Chapter of the New Zealand Story

David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.

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