Quick Guide: How to Measure Effectiveness of Place Branding Initiatives

How to measure effectiveness of place branding initiatives is a question often asked by those in charge of city brand development, destination marketing or nation branding.

Finding answers to this question is particularly crucial for public administrations, whose budgeting requires accountability and the ability to measure return on investment.

The good news: thanks to our 50+ interviews with place branding experts around the world, we have a fairly good idea about what is required to ensure successful and efficient city-, regional or national brand positioning.

The bad news: because every place is different (which is good!), there is no one master rule you could follow to guarantee effective place brand strategy implementation.

While the insights provided in our Quick Guide will definitely help, we strongly recommend you to recruit a capable, independent and trusted place branding advisor to facilitate along the way (we can help you find one, get in touch for details).

Inside this guide:

  • Ways to measure the effectiveness of place branding initiatives
  • Frequent challenges in place branding
  • Elements to consider in place branding projects

Quick Guide - How to Measure Effectiveness of Place Branding

Have a question?

We are always keen to help. Just let us know what you’re looking for and keep an eye on our email newsletter for announcements of new guides and useful advice.


Stay connected with the latest insights, strategies, and success stories in place branding by joining our vibrant community onLinkedIn! Discover the fascinating world of place branding through our engaging content and valuable resources.

Learn more about TPBO in our captivating image film. Gain inspiration and practical knowledge from our location showcases and expert interviews, where industry leaders share their perspectives and experiences. Dive deeper into the realm of place branding with our comprehensive Insiders Guide to Place Branding, packed with practical tips and strategies.

Join our mailing list to receive exclusive updates and valuable content straight to your inbox. Become part of our dynamic community and unlock the power of place branding. Let's explore, learn, and grow together!

- Recommended Reading -spot_img
- Introducing -spot_img

Latest articles