Jason McGrath is a data-driven reputation strategist helping places, governments, and corporations to understand the unique strengths of their reputation, identify gaps in perception vs. reality, and determine meaningful communications and engagement strategies to strengthen their positioning.
Jason consults with business leaders of Fortune 500 firms, as well as with government leaders, to evaluate perceptions of an organization or place. He leads the US-based reputation practice at Ipsos, the third largest global market research firm. Ipsos has offices in 90 countries and conducts research in over 140 markets. It deliver information and analysis that makes our complex world easier and faster to navigate and inspires our clients to make smarter decisions.
Jason also leads the Anholt Ipsos Nation Brands Index (NBI), the most comprehensive and longest-running global study that helps nation, city, and region clients to assess and develop brand strategies, and provides the global and local insights needed to move a place’s reputation forward.
Based in Parsippany, NJ, USA
- Reputation management
- Crisis management
- Nation branding
Jason is available for:
Panel discussions, data presentations, reputation workshops
Interested in booking Jason as speaker? Please get in touch here.