Mentoring for Place Branding Professionals
Personal Guidance, Independent Insight
Whether you're just starting out or already working in the field, these one-on-one mentoring sessions offer space to reflect, ask questions, and grow — with tailored input from over a decade of experience in place branding and communications.
What to Expect
Each session is a 45-minute voice or video call where you can bring your questions, ideas, and goals.
- Clarifying your career direction in place branding
- Getting feedback on a university or personal project
- Learning how to build visibility and credibility in the field
- Understanding current trends and expert perspectives
- Preparing for a job move or repositioning your expertise
After the session, you’ll receive a brief summary with key takeaways, useful links, and suggested next steps.
Who It's For
These mentoring sessions are ideal for:
- Students and early-career professionals interested in place branding
- Professionals in any related field
- Freelancers, researchers, and storytellers working with places
Over the past 12 years, I’ve supported dozens of emerging professionals from around the world — helping them build clarity, direction, and confidence.
Format & Pricing
Sessions are held via WhatsApp (voice), Teams or Google Meet and can be booked directly. All conversations are confidential and tailored to your context.
- 45-minute individual session: €125
- 3-session bundle: €340
(Plus VAT if applicable)
Limited Availability
To ensure quality and focus, I only take on one mentoring session per week. This allows me to prepare properly and offer real value.
If you’re interested, I recommend booking early — or reaching out to discuss availability.
About Your Mentor
Hi, I’m Florian Käfer — founder and editor of The Place Brand Observer and PlaceBrandObserver.com. Over the past 12+ years, I’ve worked at the intersection of place branding, storytelling, and sustainability — helping cities, regions, and organisations articulate their identity and navigate their communications challenges.
Through my work, I’ve interviewed and collaborated with over 400 experts in the field, built one of the most respected knowledge hubs on place brand strategy, and supported emerging professionals from around the world in finding their voice and direction in this evolving discipline.
I understand the complexity and nuance of this work — and I approach each session as a thoughtful exchange, grounded in listening and real-world insight.
How to Book
To book a mentoring session, you can email me directly: florian@placebrandobserver.com or use the form below. If you're unsure whether it's a fit, feel free to reach out with a short note — I'm happy to advise.