Place Brand Academy: Degrees, Courses and Seminars for Place Professionals

Let’s face it: developing a place brand strategy and managing the reputation of cities, regions, countries or destinations can be a huge challenge, especially if those charged with the tasks don’t have the knowledge and skills needed for making place branding a success – be it for the purpose of economic development and attracting foreign investment, to support public diplomacy or destination marketing.

The following place branding seminars, master classes and executive courses will help you master the challenging task of making your city, region or destination succeed and stand out in a highly competitive environment.

Courses, seminars, masterclasses:

Talent Attraction Management for cities & regions training

28-29 November in Malmö, Sweden

What are the tools and strategies to improve how your city or region attracts and retains talent? How can you work with companies in attracting and retaining talent? What are the best practises?

A training programme that will take your work to the next level.

Organized by Future Place Leadership

Trainers: Yvonne van Hest (Program Director at Brainport Development, Eindhoven/ Netherlands)
Nikolaj Lubanski (Director of Talent Attraction, Copenhagen Capacity)

Talent Mobility seminar

29 November in Lund, Sweden

How can cities and regions co-operate on attracting and retaining talent instead of competing with each other? It is on everybody’s mind as the next frontier in talent attraction – and the topic of discussion at this event, co-organised with the International Citizen Hub in Lund, Sweden.

Come and discuss concrete co-operation opportunities!

Organized by Future Place Leadership

Guest speaker: Kajal Sanghrajka, Churchill Fellow Researcher and Entrepreneur

University degrees

UPF Master Communication ManagementCommunication Management

Master of Arts | Barcelona, Spain (taught in English)

Offered jointly between the UPF [Pompeu Fabra University] Department of Communication and the UPF Barcelona School of Management. A one-year, full-time program taught entirely in English targeted at students interested in the areas of corporate communication, place branding, transmedia strategies, and digital communication.

Course leaders: José Fernández Cavia and Carles Roca Cuberes

LSE Executive MSc in Cities

London School of Economics and Political Science, UK

The Executive MSc in Cities, now moving into its third year, reflects a global and interdisciplinary outlook. Participants are leaders and experts from public, private and third sector organisations involved with urban development in different parts of the world. Through sessions with LSE faculty and high-profile practitioners, our programme helps urban professionals better understand and deliver change in their cities.

The degree fuses the latest cities research with the necessary leadership skills to improve the way we analyse, strategise and deliver urban projects and policies. It is delivered in five intensive learning and networking weeks spread over 12 months, followed by a 6-month consultation project in the participant’s organisation.

Among the global faculty: Greg Clark and Saskia Sassen

Institute of Place Management logoPlace Management and Leadership

MA, PGDip, PGCert | Manchester, UK (taught in English)

The Place Management program at Manchester Metropolitan University is a part-time taught course designed around the professional standards developed by the Institute of Place Management to support those that are already in, or wish to move into a strategic role in place management. Blended learning: Each 30 credit unit is delivered through a 3 day block of master classes, followed up by distance learning and tutor support.

Course leader: Gary Warnaby

Chaire Attractivite Nouveau Marketing TerritorialPublic Marketing & Communications

Master of Arts | Aix-en-Provence, France (taught in French)

Operated by IMPGT and founded by French local authorities. First program dedicated to regional attractiveness and new regional marketing practices. Strong focus on innovation and follows an operational approach to regional marketing, addressing a wide range of issues linked to the attractiveness of regions, both for visitors and investment.

Course leader: Christophe Alaux

USC Master of Public Diplomacy, AnnenbergUSC Master of Public Diplomacy

Los Angeles, California (taught in English)

Public diplomacy – the effort by one government to inform and influence foreign audiences, while encouraging dialogue between its citizens and institutions and their counterparts abroad – has expanded to encompass the ever-increasing complexity of international affairs. The USC Master of Public Diplomacy degree program aims to develop the next generation of leaders within the industries of international public service, business and nongovernmental organizations.

Course leader: Nicholas Cull