Place Brand Academy: Trainings, Courses and Seminars

Let’s face it: developing a place brand strategy and managing the reputation of cities, regions, countries or destinations can be a huge challenge, especially if those charged with the tasks don’t have the knowledge and skills needed for making place branding a success – be it for the purpose of economic development and attracting foreign investment, to support public diplomacy or destination marketing.

You are interested in a custom-tailored in-house or online seminar on latest thinking and best practice in place branding? Please contact us.


University degrees

LSE Executive MSc in Cities

London School of Economics and Political Science, UK

The Executive MSc in Cities, now moving into its third year, reflects a global and interdisciplinary outlook. Participants are leaders and experts from public, private and third sector organisations involved with urban development in different parts of the world. Through sessions with LSE faculty and high-profile practitioners, our programme helps urban professionals better understand and deliver change in their cities.

The degree fuses the latest cities research with the necessary leadership skills to improve the way we analyse, strategise and deliver urban projects and policies. It is delivered in five intensive learning and networking weeks spread over 12 months, followed by a 6-month consultation project in the participant’s organisation.

Among the global faculty: Greg Clark and Saskia Sassen


Institute of Place Management logoPlace Management and Leadership

MA, PGDip, PGCert | Manchester, UK (taught in English)

The Place Management program at Manchester Metropolitan University is a part-time taught course designed around the professional standards developed by the Institute of Place Management to support those that are already in, or wish to move into a strategic role in place management. Blended learning: Each 30 credit unit is delivered through a 3 day block of master classes, followed up by distance learning and tutor support


USC Master of Public Diplomacy, AnnenbergUSC Master of Public Diplomacy

Los Angeles, California (taught in English)

Public diplomacy – the effort by one government to inform and influence foreign audiences, while encouraging dialogue between its citizens and institutions and their counterparts abroad – has expanded to encompass the ever-increasing complexity of international affairs. The USC Master of Public Diplomacy degree program aims to develop the next generation of leaders within the industries of international public service, business and nongovernmental organizations.

Course leader: Nicholas Cull