Place Branding Academy

Where can I learn the tricks and skills of place branding?

How many times have I been asked this question, always short of a good answer. University courses offering a decent introduction to place branding are extremely rare and often tailored to a specific discipline, like place management, marketing or communications.

Now – finally – we have the IPBA Academy taking shape, offering everyone the opportunity to learn how to develop authentic and sustainable place brands. I am excited about this new initiative by the International Place Branding Association, and happy to support it through The Place Brand Observer.


Introducing IPBA Academy

The IPBA Academy provides the highest-quality training available on place branding for cities, regions and tourism destinations. It offers general courses on place branding as well as specialised courses on issues of particular significance in the contemporary, fast-changing environment. IPBA Academy also designs tailor-made trainings to meet the specific needs of your city, municipality or destination.

Students of the IPBA Academy have access to the most up-to-date knowledge and material including the best practices from across the globe. The pride of the IPBA Academy is the pool of experienced tutors who are amongst the world’s most well-known researchers, educators and consultants on place branding.

The IPBA is the only international body established to promote and advance place branding and is aimed at improving the place branding practice. The courses offered at the IPBA Academy provide practitioners with a wide spectrum of skills and knowledge that will guarantee their career progression and the best possible place branding implementation for their destinations.


Upcoming Courses

IPBA Place Branding

Duration: 14 working weeks
Format: online
Language: English
Number of hours: 40 hours (22 lectures, 18 webinars) + 30 hours of self-study
Starting date: April 2021
Head tutors: Mihalis Kavaratzis, Magdalena Florek
Guest speakers: Martin Boisen, Robert Govers, Nigel Morgan, Hong Fan, Marta Herezniak
Certificate of completion: yes
Price: 2999 EUR
Registration deadline: March 1, 2021

More details and registration


Place Brand Measurement and Monitoring

Duration: 7 working weeks
Format: online
Language: English
Number of hours: 14 hours (3 lectures, 11 interactive webinars) + 10 hours of self-study
Starting date: May 2021
Head tutors: Robert Govers in collaboration with Martin Boisen and Mihalis Kavaratzis
Guest speaker: Simon Anholt
Certificate of completion: yes
Price: 1799 EUR
Registration deadline: April 1, 2021

More details and registration


Place Brand Experience

Duration: 6 working weeks
Format: online
Language: English
Number of hours: 14 hours (6 lectures, 8 interactive webinars) + 10 hours of self-study
Starting date: June 2021
Head tutor: Magdalena Florek
Guest speakers: Roger Pride, Inga Hlín Pálsdóttir
Certificate of completion: yes
Price: 1499 EUR
Registration deadline: April 15, 2021

More details and registration


Place Branding Through Film

Duration: 6 working weeks
Format: online
Language: English
Number of hours: 14 hours (6 lectures, 8 interactive webinars) + 10 hours of self-study
Starting date: June 2021
Head tutor: Stefan Roesch
Guest speakers: Brian Twomey, Signe Lüth Di Liberto
Certificate of completion: yes
Price: 1499 Euros
Registration deadline: April 15, 2021

More details and registration


More courses will be announced shortly. For details, visit

https://placebranding.org/academy/


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