Place Brand Leaders Yearbook 2024

The Yearbook Collection is your gateway to the latest thinking and best practices in place branding. Each year, we publish the Place Brand Leaders Yearbook, featuring expert insights, in-depth case studies, and the most innovative strategies shaping place brand management worldwide. This year’s edition showcases leadership stories from Sweden, Chile, Tasmania, Cape Town, and beyond, alongside exclusive expert perspectives on key trends.

In addition to our annual edition, we release Special Editions, each focusing on specific themes or regions – providing valuable perspectives for policymakers, professionals, and researchers engaged in place branding.

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