Latest:
  • Edwin Schmidheiny on International Branding
  • Is America Back Again? Rebuilding Brand America
  • Place Branding Academy is Finally Here!
  • Getting Nation Branding Right Post-Covid – Euronews Debate
  • 2021 Place Branding Trends and Priorities – Podcast Episode 5

TPBO

The Place Brand Observer

Switzerland investment locations

  • About
    • About TPBO
    • Our Services
    • Others About TPBO
    • Contact Us
  • Location Scout
    • Cities
    • Countries
    • Destinations
    • Regions
  • Place Branding
    • Place Branding Academy
    • Choose Topic…
      • Talent Attraction
      • Economic Development
      • Travel & Tourism
        • Sustainable Tourism
      • Sustainability
      • City Branding
      • Destination Branding
      • Regional Branding
      • Nation Branding
      • Country Branding
      • Placemaking
      • Place Marketing
        • City Marketing
        • Destination Marketing
      • Public Diplomacy
      • Place Reputation
        • City Reputation
        • Country Reputation
    • Expert Insights
      • Panel
        • Latest Panel Insights
      • Latest Research Insights
    • Place Branding Examples
    • Guides & Tutorials
    • Strategy Innovation Lab
    • Place Brand Theory
    • Recommended Books
    • Upcoming Events
      • Past Events
  • Specialist Directory
    • Place Brand Makers & Shapers
      • Latest Interviews
    • Specialized Consultants
    • Recommended Speakers
    • Academic Researchers
  • Podcast
  • Premium
    • Why TPBO Premium?
    • My Account
    • Log Out

acceso premium

How maintain place brand: keys to success
Spanish 

Gestión Marca Lugar: 5 Claves para Mantener una Marca Ciudad o Marca País

24 January 201829 July 2019 The Editorial Team acceso premium, branding lugar, estrategia, opinión experta

¿Cómo mantener una marca de ciudad, región o país, mantenerla viva? El panel de expertos de posicionamiento de marcas territoriales comparte 5 claves de éxito para la gestión de las marcas de lugar.

Read more
OnlyLyon ejemplo branding ciudad
Spanish 

Cómo Brandear un Conurbano: Estudio de Caso de ONLYLYON, Francia

3 January 201829 July 2019 The Editorial Team acceso premium, branding ciudad, branding lugar, estrategia, estudio de casos, Europa, imagen ciudad, marketing ciudades, reputación

¿Cómo desarrollar y gestionar una marca ciudad? En este estudio de caso de city branding, aprende cómo lo hace ONLYLYON, la organización encargada del branding del conurbano de Lyon en Francia.

Read more
Ejemplo branding ciudad Cork
Spanish 

Cómo Desarrollar una Estrategia de Marca Ciudad: Ejemplo Cork, Irlanda

27 December 201729 July 2019 The Editorial Team acceso premium, branding ciudad, ciudad, construcción de marca, estrategia, estudio de casos

¿Cómo desarrollar una estrategia de marca ciudad? En este ejemplo de branding ciudad, Malcolm Allan nos cuenta cómo lo hicieron en el caso del branding de la ciudad-región de Cork en Irlanda.

Read more
The Hague Peace Justice
Spanish 

Cuando la Diplomacia Pública se Encuentra con el Branding Ciudad: El Caso de La Haya, Holanda

15 November 201729 July 2019 The Editorial Team acceso premium, branding ciudad, diplomacia pública, estudio de casos, Europa, investigación, marca ciudad

¿Qué sucede cuando la diplomacia pública se encuentra con el branding ciudad? Aquí la intrigante historia de La Haya en Holanda y su Proyecto de Paz y Justicia.

Read more
Country rebranding Israel Tel Aviv
Spanish 

Cómo Israel Usó Micro-Marketing para Mejorar la Percepción de la Marca País

4 October 201729 July 2019 The Editorial Team acceso premium, branding país, estudio de casos, imagen maca lugar, imagen país, investigación, marca país

Amir Grinstein, Profesor Asociado de Marketing de la Northeastern University (EE.UU.) y VU Amsterdam (Países Bajos), sobre cómo Israel utilizó el micro-marketing para (re)posicionar el país y mejorar su imagen en el extranjero.

Read more
  • ← Previous


Organizations: please contact us for a special quote.

Place Brand Leaders: The Podcast

Listen to the latest episodes HERE

Just published

  • Edwin Schmidheiny on International Branding
  • Is America Back Again? Rebuilding Brand America
  • Place Branding Academy is Finally Here!

Let’s connect

Browse library

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

  • About TPBO
  • Our Services
  • Join TPBO Premium
  • Testimonials
  • Privacy & Cookies Policy
  • Copyright & Disclosure
  • Email newsletter
  • Sitemap
  • Recommended Speakers
  • Specialized Consultants
  • Leading Professionals
  • Global Expert Panel
Copyright © 2021 TPBO. All rights reserved.
Theme: ColorMag by ThemeGrill. Powered by WordPress.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. OK Reject More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.