Latest:

Daniel Valverde on Costa Rica’s Country Branding Strategy During COVID and the Power of Sustainability as Place Brand Narrative
What Is the Biggest Place Branding Mistake You Have Ever Made?
Climate Emergency: What Place Branders Can Do Right Now
How Can Place Branding Deal With the Climate Emergency? Place Brand Leaders Podcast Episode Three
How Covid-19 Will Change Place Branding Priorities for Cities and Countries

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Gestión Marca Lugar: 5 Claves para Mantener una Marca Ciudad o Marca País

24 January 201829 July 2019 The Editorial Team acceso premium, branding lugar, estrategia, opinión experta

¿Cómo mantener una marca de ciudad, región o país, mantenerla viva? El panel de expertos de posicionamiento de marcas territoriales comparte 5 claves de éxito para la gestión de las marcas de lugar.

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OnlyLyon ejemplo branding ciudad

Cómo Brandear un Conurbano: Estudio de Caso de ONLYLYON, Francia

3 January 201829 July 2019 The Editorial Team acceso premium, branding ciudad, branding lugar, estrategia, estudio de casos, Europa, imagen ciudad, marketing ciudades, reputación

¿Cómo desarrollar y gestionar una marca ciudad? En este estudio de caso de city branding, aprende cómo lo hace ONLYLYON, la organización encargada del branding del conurbano de Lyon en Francia.

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Ejemplo branding ciudad Cork

Cómo Desarrollar una Estrategia de Marca Ciudad: Ejemplo Cork, Irlanda

27 December 201729 July 2019 The Editorial Team acceso premium, branding ciudad, ciudad, construcción de marca, estrategia, estudio de casos

¿Cómo desarrollar una estrategia de marca ciudad? En este ejemplo de branding ciudad, Malcolm Allan nos cuenta cómo lo hicieron en el caso del branding de la ciudad-región de Cork en Irlanda.

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The Hague Peace Justice

Cuando la Diplomacia Pública se Encuentra con el Branding Ciudad: El Caso de La Haya, Holanda

15 November 201729 July 2019 The Editorial Team acceso premium, branding ciudad, diplomacia pública, estudio de casos, Europa, investigación, marca ciudad

¿Qué sucede cuando la diplomacia pública se encuentra con el branding ciudad? Aquí la intrigante historia de La Haya en Holanda y su Proyecto de Paz y Justicia.

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Country rebranding Israel Tel Aviv

Cómo Israel Usó Micro-Marketing para Mejorar la Percepción de la Marca País

4 October 201729 July 2019 The Editorial Team acceso premium, branding país, estudio de casos, imagen maca lugar, imagen país, investigación, marca país

Amir Grinstein, Profesor Asociado de Marketing de la Northeastern University (EE.UU.) y VU Amsterdam (Países Bajos), sobre cómo Israel utilizó el micro-marketing para (re)posicionar el país y mejorar su imagen en el extranjero.

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Daniel Valverde on Costa Rica’s Country Branding Strategy During COVID and the Power of Sustainability as Place Brand Narrative
What Is the Biggest Place Branding Mistake You Have Ever Made?
Climate Emergency: What Place Branders Can Do Right Now

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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