Latest:

Daniel Valverde on Costa Rica’s Country Branding Strategy During COVID and the Power of Sustainability as Place Brand Narrative
What Is the Biggest Place Branding Mistake You Have Ever Made?
Climate Emergency: What Place Branders Can Do Right Now
How Can Place Branding Deal With the Climate Emergency? Place Brand Leaders Podcast Episode Three
How Covid-19 Will Change Place Branding Priorities for Cities and Countries

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America Latina

Últimas noticias, análisis y tendencias relacionadas con la imagen, reputación y el Place Branding en America Latina: la creación, gestión y desarrollo de la Marca LATAM y el posicionamiento de los territorios latinoamericanos.

Ranking Marcas País América Latina 2017

Ranking Marcas País América Latina 2017: Ganadores, Perdedores y Tendencias

1 November 201729 July 2019 The Editorial Team America Latina, Estados Unidos, imagen maca lugar, imagen país, marca país, rankings de países, reputación

Ranking de Marca País América Latina 2017: Conclusiones e interpretaciones clave de Gustavo Koniszczer, Director General de FutureBrand Hispanoamérica.

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Rol diplomacia pública en el branding de ciudades

El Rol de la Diplomacia Pública en las Estrategias de Branding de Ciudades

15 September 201729 July 2019 The Editorial Team America Latina, branding ciudad, Carolina Tkachuk, ciudad, diplomacia pública, imagen ciudad, marca ciudad, opinión experta

Carolina Tkachuk reflexiona sobre el rol que la diplomacia pública tiene en cualquier estrategia de branding de ciudades, con ejemplos de cooperación internacional iberoamericanos.

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Marca Ciudad Medellín

Desafíos en la Estrategia de Marca Ciudad para Medellín, Colombia

26 July 201729 July 2019 The Editorial Team America Latina, branding ciudad, Carolina Tkachuk, ciudad, marca ciudad, opinión experta

Carolina Tkachuk cuenta cuáles son los desafíos de la ciudad de Medellín, Colombia, respecto a su futura definición y diseño de Marca Ciudad.

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Problemas frequentes implementación branding lugar

Problemas Frecuentes en la Implementación de un Programa de Branding de Lugar. Hoy: Lucha de Egos

15 March 201729 July 2019 The Editorial Team America Latina, branding lugar, construcción de marca, Maísa Prieto, opinión experta

¿Quién debería liderar un proceso de branding de lugar? Maísa Prieto sobre uno de los problemas más frecuentes en la implementación de un programa de marca país.

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Estado actual del branding lugar en américa latina

Estado Actual de la Práctica de Branding Lugar en América Latina

12 March 201729 July 2019 The Editorial Team America Latina, branding lugar, branding país, opinión experta

Expertos gestores, comercializadores y desarrolladores de lugar comparten su opinión sobre el estado actual del Branding Lugar en América Latina.

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Daniel Valverde on Costa Rica’s Country Branding Strategy During COVID and the Power of Sustainability as Place Brand Narrative
What Is the Biggest Place Branding Mistake You Have Ever Made?
Climate Emergency: What Place Branders Can Do Right Now

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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