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Brand building strategies and examples are the focus of this collection of research insights, good practice examples and expert advice on how to build a credible, successful city, regional or destination brand.

Expert Advice

Storytelling Tips for Place Branding Professionals

TPBO - 6 November 2014

Four essential storytelling tips for place branding professionals and those working in city, destination, region or country marketing.

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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