Latest:

Why Schwyz? Urs Durrer on the Canton’s Strengths and Vision as Business Location
Good Country Index 2020: Simon Anholt Shares Key Insights
Which Are the Strongest and Most Valuable Nation Brands in 2020? Brand Finance on Performance Leaders and Reputation Trends
Why Western Switzerland? Thomas Bohn on the Greater Geneva Bern Area as Business Location
Why Baselland? Thomas Kuebler on How Switzerland’s Business Region Attracts Investors and Talent

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branding lugar

Desafíos en place branding, obsctáculos marca lugar a evitar

4 Desafíos Frecuentes en Place Branding y Marca Lugar: Obstáculos a Evitar

31 January 201829 July 2019 The Editorial Team branding lugar, estrategia, opinión experta, posicionamiento marca lugar

¿A qué desafíos se enfrentan los equipos de gestión de place branding? Nuestro panel de expertos en branding identifica los cuatro problemas más frecuentes que amenazan las marcas lugar.

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Gestión Marca Lugar: 5 Claves para Mantener una Marca Ciudad o Marca País

24 January 201829 July 2019 The Editorial Team acceso premium, branding lugar, estrategia, opinión experta

¿Cómo mantener una marca de ciudad, región o país, mantenerla viva? El panel de expertos de posicionamiento de marcas territoriales comparte 5 claves de éxito para la gestión de las marcas de lugar.

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Overtourism, saturación turística: problema, estrategia, soluciones

Overtourism – Saturación Turística: Problemas, Estrategias y Soluciones

10 January 201829 July 2019 The Editorial Team branding lugar, destino, estrategia, marketing destinos, opinión experta

Cómo overtourism – saturación turística – afecta la reputación y competitividad de destinos, y cómo estrategias de marca de lugar pueden ayudar.

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OnlyLyon ejemplo branding ciudad

Cómo Brandear un Conurbano: Estudio de Caso de ONLYLYON, Francia

3 January 201829 July 2019 The Editorial Team acceso premium, branding ciudad, branding lugar, estrategia, estudio de casos, Europa, imagen ciudad, marketing ciudades, reputación

¿Cómo desarrollar y gestionar una marca ciudad? En este estudio de caso de city branding, aprende cómo lo hace ONLYLYON, la organización encargada del branding del conurbano de Lyon en Francia.

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Desconexión como problema frecuente del branding de lugar

Problemas Frecuentes de Branding de Lugar. Hoy: Las Partes Desconectadas del Todo

13 December 201729 July 2019 The Editorial Team branding lugar, construcción de marca, estrategia, Maísa Prieto, marca, opinión experta

Maísa Prieto sobre la desconexión entre las marcas de lugares o entre sectores económicos como problema frecuente del branding de lugares.

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Why Schwyz? Urs Durrer on the Canton’s Strengths and Vision as Business Location
Good Country Index 2020: Simon Anholt Shares Key Insights
Which Are the Strongest and Most Valuable Nation Brands in 2020? Brand Finance on Performance Leaders and Reputation Trends

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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