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branding

Top or Flop? Good and Bad Place Brand Rankings

Eduardo Oliveira discusses place brand rankings, whether we should perceive of cities, countries as brands, or have we all succumbed to ranking fetish?

Wally Olins On Nations As Brands

Can nations be brands? How does nation branding affect nationhood? Video and thoughts by the late Wally Olins.

Place Branding Joys and Sorrows: Logos and Slogans

Place branding professional Jeremy Hildreth reflects on the purpose - the joys and sorrows - of logos and slogans in place branding.

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