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branding

Green Brands and Sustainability Branding: Definition, Concepts, Theory

Review of academic literature on green brands and sustainability branding in a place context. Learn about definitions, concepts, theories.

Brands and Branding: Definition, Concepts, Theory

Review of academic literature on brand and branding. Learn about different concepts and theoretical perspectives of relevance to place brand professionals.

Introduction to Place Branding

Video by Resonance Consultancy President Chris Fair on how place branding can become a powerful tool to differentiate a city, destination, or even country.

Top or Flop? Good and Bad Place Brand Rankings

Eduardo Oliveira discusses place brand rankings, whether we should perceive of cities, countries as brands, or have we all succumbed to ranking fetish?

Wally Olins On Nations As Brands

Can nations be brands? How does nation branding affect nationhood? Video and thoughts by the late Wally Olins.

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