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Catalonia

Catalonia: Learn about the branding of Catalonia as destination and its public diplomacy efforts as independence-seeking stateless nation in Europe.

Case Studies

Rebranding Barcelona as City for Business, Talent and Innovation: City Branding Case Study

TPBO -
City branding expert Juan Carlos Belloso in this case study reflects on Brand Barcelona and its rebranding as city of talent, entrepreneurship and innovation.
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