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Interview with Xavier Theret on Territorial Marketing and How Nantes Has Become Known as Creative and Innovative City
My Short Introduction to Country Branding: In The Place Economy Book by Hoyne
Interview with Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey
Talent Attraction: How the International Citizen Hub Lund Helps to Attract Talent to Southern Sweden
Interview with Sean Randolph on Economic Development Challenges and Successes of the Silicon Valley Bay Area

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Christopher Hire

City Branding Expert Advice

The Beauty of the Less Significant — City Branding by Other Means

24 November 201614 April 2018 The Editorial Team Christopher Hire, city, city brand, London, Melbourne, New Zealand, Paris, placemaking

Christopher Hire calls for city branding which is playful, light and experimental. Learn from giants like Paris, or minnows in Japan.

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Just published:

Interview with Xavier Theret on Territorial Marketing and How Nantes Has Become Known as Creative and Innovative City
My Short Introduction to Country Branding: In The Place Economy Book by Hoyne
Interview with Begüm Tatari on the Brand Positioning and Marketing Strategy of the City of Izmir in Turkey

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