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Christopher Hire

The Beauty of the Less Significant — City Branding by Other Means

24 November 201614 April 2018 The Editorial Team Christopher Hire, city, city brand, City Branding, London, Melbourne, New Zealand, Paris, placemaking

Christopher Hire calls for city branding which is playful, light and experimental. Learn from giants like Paris, or minnows in Japan.

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Why Do Many Place Branding Projects Fail? Place Brand Leaders Podcast Ep. 9
Constanza Cea on How Chile is Creating Future
How Useful is Place Branding? Place Brand Leaders Podcast Ep. 8

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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