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Emma Björner on the Importance of Stakeholder Inclusion for Sustainable Tourism and Place Branding
How to Ensure Destination Sustainability and Resilience Post Covid-19? Place Brand Leaders Podcast Episode Two
Sonja Wollkopf Walt on How the Greater Zurich Area Attracts Investors and Talent
South Korea Country Performance, Brand Strength and Reputation
David Haigh on the Meaning and Valuation of Nation Brands and Soft Power

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Christopher Hire

The Beauty of the Less Significant — City Branding by Other Means

24 November 201614 April 2018 The Editorial Team Christopher Hire, city, city brand, City Branding, London, Melbourne, New Zealand, Paris, placemaking

Christopher Hire calls for city branding which is playful, light and experimental. Learn from giants like Paris, or minnows in Japan.

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Emma Björner on the Importance of Stakeholder Inclusion for Sustainable Tourism and Place Branding
How to Ensure Destination Sustainability and Resilience Post Covid-19? Place Brand Leaders Podcast Episode Two
Sonja Wollkopf Walt on How the Greater Zurich Area Attracts Investors and Talent

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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