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city identity

Juan Carlos Belloso on City Branding and the Case of Barcelona

Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.

Megacities, Mega Unlivable? Call For Place Branding

Peter Knapp in the Marketing Magazine looks at how place branding can be used to make megacities more human and liveable by giving suburbs unique identities.

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