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city identity

Learn about latest city identity research insights, expert opinion and examples of city identity work for city marketing from around the world.

Interviews

Juan Carlos Belloso on City Branding and the Case of Barcelona

TPBO -
Juan Carlos Belloso discusses city branding, Brand Barcelona and why good leadership is crucial for place branding success.
Observations

Megacities, Mega Unlivable? Call For Place Branding

TPBO -
Peter Knapp in the Marketing Magazine looks at how place branding can be used to make megacities more human and liveable by giving suburbs unique identities.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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