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country brands

Simon Anholt on the Good Country Index and the Global Vote

Simon Anholt on his latest projects, the Global Vote and the Good Country Index, whose second version was published last week. In the interview Simon Anholt reflects on trends and the challenges of measuring how good - or bad - countries are for the global community.

Ali Fisher on Big Data, Networks, Public Diplomacy and Country Image

Ali Fisher, Principal Data Scientist at VORTEX (University of Vienna) and CPD Research Fellow at the USC Center on Public Diplomacy (University of Southern California), about big data, new networks and the resulting opportunities - and challenges - for public diplomacy professionals.

Some Thoughts on Country Brand and Reputation of France

Place marketing expert Christophe Alaux shares his thoughts on the country brand of France France, which he sees threatened by complacency.

Nicolas Papadopoulos on Country Image Research and Nation Branding Trends

Nicolas Papadopoulos, Chancellor's Professor at Carleton University in Ottawa, Canada, in this interview discusses country image research in America and nation branding challenges and trends.

Country Brand Ranking Latin America 2015 – Insights & Trends

FutureBrand Managing Director Gustavo Koniszczer shares key insights from the Country Brand Ranking Latin America survey 2015.

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