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country brands

Learn about latest country brand insights, country image and reputation rankings – trends and analysis for country brand managers. You might also be interested in our articles on country branding and our overview of place brand rankings and indices.

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Country Brand Rankings – What’s the Point?

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Article on country branding rankings and indices, and their use for investors, tourism and economic development professionals.
Research Insights

Japan, Switzerland and Germany Lead Country Brand Index 2014

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Japan, Switzerland, Germany have the strongest country brands, according to Country Brand Index 2014. But what makes a strong country brand? Some answers.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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