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country image

Country image and national reputation have become real game changers in a globalized and super-connected world. Depending on the Country of Origin of a specific product or service, it is associated with quality, able to sell at a premium or experience penalties from lack of trust. Learn more about country image and the reputation of specific nations in the selection of articles below.

Place Image and Reputation: Definition, Concepts, Theory

TPBO -
Summary of academic literature on the perceptions of places, factors influencing place image and reputation, and the six dimensions of national reputation. Get to know the key scholars and their publications.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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