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Rafael Enzler on Placemaking in Switzerland
Why Switzerland? Country Report
How International House Tampere Attracts Talent to Southern Finland: In Conversation with Nuppu Suvanto
Why Zug, Switzerland? Karl Kobelt on Location Benefits and City Attractiveness
Auckland: A City Branding Success Story from Aotearoa New Zealand

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credibilidad de marca

Reflexiones y análisis sobre la credibilidad de las marcas de lugares, incluyendo ciudades, regiones, países y destinos:

Propuestas marca lugar problemáticas como problema del place branding

Problemas Frecuentes del Branding Lugar. Hoy: Propuestas de Marca Problemáticas

6 September 201729 July 2019 The Editorial Team branding lugar, construcción de marca, credibilidad de marca, Maísa Prieto, opinión experta

Maísa Prieto explica por qué la marca lugar debe funcionar tanto para el público externo como para el interno: problema frecuente del branding de lugares.

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Problemas Frecuentes de Branding de Lugar. Hoy: Centrarse Sólo en el Logo y Eslogan

2 August 201729 July 2019 The Editorial Team branding lugar, conocimiento de marca, construcción de marca, credibilidad de marca, estrategia, Maísa Prieto, opinión experta

Maísa Prieto explica cómo no centrarse sólo en el logo y eslogan es clave para implementar el branding de lugar con éxito.

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Logotipos de ciudad como herramienta del branding lugar

Logotipos de Ciudad: Una Herramienta para el Branding Lugar

21 June 201729 July 2019 The Editorial Team branding ciudad, branding lugar, credibilidad de marca, estrategia, José Fernández Cavia, marketing ciudades, opinión experta

José Fernández Cavia explica por qué los logotipos de ciudad deberían ser capaces de ser un reflejo de la identidad e imagen de una ciudad.

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Falta de comprensión de la marca como problema frequente del branding lugar

Problemas Frecuentes de Branding de Lugar. Hoy: Falta de Comprensión de la Marca

7 June 201729 July 2019 The Editorial Team branding lugar, conocimiento de marca, credibilidad de marca, Maísa Prieto, marca, opinión experta

Maísa Prieta explica cómo la comprensión de la marca es clave para implementar el branding de lugar con éxito.

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Sitio Web Destino Australia

Cómo el Sitio Web de un Destino Ayuda la Construcción de la Marca Lugar

5 May 201729 July 2019 The Editorial Team branding destino, branding lugar, construcción de marca, credibilidad de marca, estrategia, imagen maca lugar, José Fernández Cavia, opinión experta

José Fernández Cavia explica cómo la imagen proyectada en la promoción turística puede resultar clave para la construcción de la marca de destinos.

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Rafael Enzler on Placemaking in Switzerland
Why Switzerland? Country Report
How International House Tampere Attracts Talent to Southern Finland: In Conversation with Nuppu Suvanto

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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