Latest:

Per Ekman on the Future of Place Brand and Identity Management
Why Do Many Place Branding Projects Fail? Place Brand Leaders Podcast Ep. 9
Constanza Cea on How Chile is Creating Future
How Useful is Place Branding? Place Brand Leaders Podcast Ep. 8
Portugal Country Performance, Brand Strength and Reputation

TPBO

The Place Brand Observer

About
Explore Places
- Cities
- Countries
- Destinations
- Regions
Place Branding Explained
The Book
- Other Books You May Like
Podcast
- Other Podcasts You May Like
Go Premium

credibilidad de marca

Reflexiones y análisis sobre la credibilidad de las marcas de lugares, incluyendo ciudades, regiones, países y destinos:

Propuestas marca lugar problemáticas como problema del place branding

Problemas Frecuentes del Branding Lugar. Hoy: Propuestas de Marca Problemáticas

6 September 201729 July 2019 The Editorial Team branding lugar, construcción de marca, credibilidad de marca, Maísa Prieto, opinión experta

Maísa Prieto explica por qué la marca lugar debe funcionar tanto para el público externo como para el interno: problema frecuente del branding de lugares.

Read more

Problemas Frecuentes de Branding de Lugar. Hoy: Centrarse Sólo en el Logo y Eslogan

2 August 201729 July 2019 The Editorial Team branding lugar, conocimiento de marca, construcción de marca, credibilidad de marca, estrategia, Maísa Prieto, opinión experta

Maísa Prieto explica cómo no centrarse sólo en el logo y eslogan es clave para implementar el branding de lugar con éxito.

Read more

Logotipos de ciudad como herramienta del branding lugar

Logotipos de Ciudad: Una Herramienta para el Branding Lugar

21 June 201729 July 2019 The Editorial Team branding ciudad, branding lugar, credibilidad de marca, estrategia, José Fernández Cavia, marketing ciudades, opinión experta

José Fernández Cavia explica por qué los logotipos de ciudad deberían ser capaces de ser un reflejo de la identidad e imagen de una ciudad.

Read more

Falta de comprensión de la marca como problema frequente del branding lugar

Problemas Frecuentes de Branding de Lugar. Hoy: Falta de Comprensión de la Marca

7 June 201729 July 2019 The Editorial Team branding lugar, conocimiento de marca, credibilidad de marca, Maísa Prieto, marca, opinión experta

Maísa Prieta explica cómo la comprensión de la marca es clave para implementar el branding de lugar con éxito.

Read more

Sitio Web Destino Australia

Cómo el Sitio Web de un Destino Ayuda la Construcción de la Marca Lugar

5 May 201729 July 2019 The Editorial Team branding destino, branding lugar, construcción de marca, credibilidad de marca, estrategia, imagen maca lugar, José Fernández Cavia, opinión experta

José Fernández Cavia explica cómo la imagen proyectada en la promoción turística puede resultar clave para la construcción de la marca de destinos.

Read more

← Previous

Explore: New Zealand

Tune in

Listen to the latest episodes HERE

Just published

Per Ekman on the Future of Place Brand and Identity Management
Why Do Many Place Branding Projects Fail? Place Brand Leaders Podcast Ep. 9
Constanza Cea on How Chile is Creating Future

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

About TPBO
Our Services
Join TPBO Premium
Testimonials

Privacy & Cookies Policy
Copyright & Disclosure
Email newsletter
Sitemap

Recommended Speakers
Specialized Consultants
Leading Professionals
Global Expert Panel

Copyright © 2021 TPBO. All rights reserved.
Theme: ColorMag by ThemeGrill. Powered by WordPress.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. OK Reject More

Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT