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destination marketing

Bill Baker on Destination Branding for Small Cities

Place branding expert Bill Baker on his bestselling book, Destination Branding for Small Cities, plus exclusive insights into his work.

Destination Branding Case Study: Rebranding Tillamook County, Oregon

Destination branding case study by Bill Baker with details on place branding strategy and approach used for Tillamook County in Oregon, USA.

Summary: 5th Intl. Conference on Destination Branding and Marketing, Macau

Keynote speaker and place branding practitioner Malcolm Allan reflects on the 5th Destination Branding and Marketing Conference in Macau, December 2014.

Sustainable Tourism Advice for Destination Marketers: Keep it Real!

Info by VisitEngland for destination branding professionals on sustainability and how to create authentic, credible place brands and marketing campaigns.

South Africa: Storytelling for Responsible Tourism

South Africa uses storytelling in its destination marketing to support inclusive tourism - great video and example for sustainability in place branding.

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