Destination Branding Case Study: Rebranding Tillamook County, Oregon

Destination branding case study by Bill Baker with details on place branding strategy and approach used for Tillamook County in Oregon, USA.

Destination Branding For Small Cities by Bill Baker: Book Review

Review of Destination Branding for Small Cities (2nd edition), a book by city branding and destination marketing expert Bill Baker (USA). Highly recommended.

Summary: 5th Intl. Conference on Destination Branding and Marketing, Macau

Keynote speaker and place branding practitioner Malcolm Allan reflects on the 5th Destination Branding and Marketing Conference in Macau, December 2014.

Places and Destinations: Definition, Concepts, Theory

Summary of academic literature on places and destinations, including definitions, concepts and theories linked to place and destination.

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