Learn about latest destination brand and reputation research insights, trends and advice for those in charge of destination marketing and the management of destination brands. You might also be interested in our articles on destination branding.
Destination Branding Case Study: Rebranding Tillamook County, Oregon
Destination branding case study by Bill Baker with details on place branding strategy and approach used for Tillamook County in Oregon, USA.
Destination Branding For Small Cities by Bill Baker: Book Review
Review of Destination Branding for Small Cities (2nd edition), a book by city branding and destination marketing expert Bill Baker (USA). Highly recommended.
Summary: 5th Intl. Conference on Destination Branding and Marketing, Macau
Keynote speaker and place branding practitioner Malcolm Allan reflects on the 5th Destination Branding and Marketing Conference in Macau, December 2014.
Places and Destinations: Definition, Concepts, Theory
Summary of academic literature on places and destinations, including definitions, concepts and theories linked to place and destination.