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diplomacia pública

Desde una perspectiva de relaciones internacionales, la diplomacia pública trata sobre la comunicación con públicos extranjeros para establecer un diálogo destinado a informar e influir. Está estrechamente vinculado al concepto de branding y marca nación, aunque su importancia a nivel de ciudad y región está creciendo. Los siguientes artículos proporcionan las últimas investigaciones, ejemplos y reflexiones sobre el ámbito – constantemente cambiante – de la práctica de la diplomacia pública:

The Hague Peace Justice
Spanish 

Cuando la Diplomacia Pública se Encuentra con el Branding Ciudad: El Caso de La Haya, Holanda

15 November 201729 July 2019 The Editorial Team acceso premium, branding ciudad, diplomacia pública, estudio de casos, Europa, investigación, marca ciudad

¿Qué sucede cuando la diplomacia pública se encuentra con el branding ciudad? Aquí la intrigante historia de La Haya en Holanda y su Proyecto de Paz y Justicia.

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Rol diplomacia pública en el branding de ciudades
Spanish 

El Rol de la Diplomacia Pública en las Estrategias de Branding de Ciudades

15 September 201729 July 2019 The Editorial Team America Latina, branding ciudad, Carolina Tkachuk, ciudad, diplomacia pública, imagen ciudad, marca ciudad, opinión experta

Carolina Tkachuk reflexiona sobre el rol que la diplomacia pública tiene en cualquier estrategia de branding de ciudades, con ejemplos de cooperación internacional iberoamericanos.

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Al Jazeera social media content distribution strategy and map
Spanish 

Diplomacia Digital: El Rol de los Mediadores Sociales

12 July 201729 July 2019 The Editorial Team acceso premium, diplomacia pública, investigación

Guy Golan, experto en diplomacia digital, comparte hallazgos de investigación sobre cómo los gobiernos utilizan las redes sociales y los mediadores sociales

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Diplomacia publica y nation branding
Spanish 

Diplomacia Pública y Nation Branding: Puntos de Encuentro y Diferencias

22 February 201729 July 2019 The Editorial Team branding nación, branding país, diplomacia pública, José Fernández Cavia, marca país, naciones, opinión experta

El Jefe del Departamento de Comunicación de la Universidad Pompeu Fabra de Barcelona, José Fernández Cavia, explica las similitudes y diferencias entre diplomacia pública y nation branding.

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Qué significa diplomacia pública
Spanish 

La Diplomacia Pública Explicada: Qué Significa Y Por Qué Importa

19 February 201729 July 2019 The Editorial Team branding nación, diplomacia pública, opinión experta, teoría marca lugar

¿Qué significa la diplomacia pública? Breve introducción al fascinante mundo de la diplomacia pública – teoría, concepto, definición y recursos esenciales.

Read more
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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