Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.
Why Economic Development Profession Needs to Reinvent Its Role to Stay Relevant
Ed Burghard of Strengthening Brand America on why economic development professionals and EDOs need to reinvent themselves to stay relevant.
Ed Burghard on Brand USA and Strengthening Brand America
Ed Burghard (USA) on place branding, Strengthening Brand America, and how economic development professionals can serve the American Dream.