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  • Place Branding 2021: Key Priorities and Trends to Watch
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  • Why Switzerland? Patrik Wermelinger on Investment Promotion and How the Country Became World’s Leading Innovation Location
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The Place Brand Observer

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estudio de casos

Consulta los siguientes Estudio de Casos sobre el branding de lugares y marketing de territorios para obtener ideas y ejemplos de buenas prácticas: consejos de expertos sobre cómo superar los desafíos frecuentes y qué se necesita para un branding y marca exitosa de ciudades, destinos, países o regiones.

OnlyLyon ejemplo branding ciudad
Spanish 

Cómo Brandear un Conurbano: Estudio de Caso de ONLYLYON, Francia

3 January 201829 July 2019 The Editorial Team acceso premium, branding ciudad, branding lugar, estrategia, estudio de casos, Europa, imagen ciudad, marketing ciudades, reputación

¿Cómo desarrollar y gestionar una marca ciudad? En este estudio de caso de city branding, aprende cómo lo hace ONLYLYON, la organización encargada del branding del conurbano de Lyon en Francia.

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Ejemplo branding ciudad Cork
Spanish 

Cómo Desarrollar una Estrategia de Marca Ciudad: Ejemplo Cork, Irlanda

27 December 201729 July 2019 The Editorial Team acceso premium, branding ciudad, ciudad, construcción de marca, estrategia, estudio de casos

¿Cómo desarrollar una estrategia de marca ciudad? En este ejemplo de branding ciudad, Malcolm Allan nos cuenta cómo lo hicieron en el caso del branding de la ciudad-región de Cork en Irlanda.

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5 casos de estudio y ejemplos de branding ciudad
Spanish 

Los 5 Mejores Casos de Estudio y Ejemplos de Branding Ciudad: Cómo Lo Hacen

6 December 201729 July 2019 The Editorial Team branding ciudad, ciudad, construcción de marca, estrategia, estudio de casos, marca ciudad, marketing ciudades, posicionamiento marca lugar

Aquí están nuestros cinco mejores estudios de casos y ejemplos de branding ciudad publicados por The Place Brand Observer hasta el momento. Estrategias de marca ciudad para aprender.

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The Hague Peace Justice
Spanish 

Cuando la Diplomacia Pública se Encuentra con el Branding Ciudad: El Caso de La Haya, Holanda

15 November 201729 July 2019 The Editorial Team acceso premium, branding ciudad, diplomacia pública, estudio de casos, Europa, investigación, marca ciudad

¿Qué sucede cuando la diplomacia pública se encuentra con el branding ciudad? Aquí la intrigante historia de La Haya en Holanda y su Proyecto de Paz y Justicia.

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Country rebranding Israel Tel Aviv
Spanish 

Cómo Israel Usó Micro-Marketing para Mejorar la Percepción de la Marca País

4 October 201729 July 2019 The Editorial Team acceso premium, branding país, estudio de casos, imagen maca lugar, imagen país, investigación, marca país

Amir Grinstein, Profesor Asociado de Marketing de la Northeastern University (EE.UU.) y VU Amsterdam (Países Bajos), sobre cómo Israel utilizó el micro-marketing para (re)posicionar el país y mejorar su imagen en el extranjero.

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Just published

  • Place Branding 2021: Key Priorities and Trends to Watch
  • Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power
  • Fred Kent on Innovative Placemaking, Public Spaces and Community Well-Being

What they say

"The Place Brand Observer is a unique organisation based in Switzerland, one of the world’s most respected countries that is taking a scientific and considered view of nation branding and soft power. As such, its efforts have to be applauded."

David Haigh, CEO of Brand Finance

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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