happiness – The Place Brand Observer

Interview with Irina Shafranskaya on City Happiness and Place Branding in Russia

18 May 201720 May 2018 The Editorial Team city brand, city marketing, happiness, place brand researchers, premium access, Russia, sustainable development, urban development

Irina Shafranskaya shares her thoughts on city branding practice in Russia, current place branding trends, city happiness and sustainable urban development.