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happiness

Irina Shafranskaya on city branding in Russia
Interviews 

Irina Shafranskaya on City Happiness and Place Branding in Russia

18 May 201710 May 2020 The Editorial Team city brand, City Branding, city marketing, happiness, place brand researchers, premium access, Russia, sustainable development, urban development

Irina Shafranskaya shares her thoughts on city branding practice in Russia, current place branding trends, city happiness and sustainable urban development.

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World Happiness Report 2017
Research Insights 

World Happiness Report 2017: In Which Countries Live World’s Happiest People?

21 March 2017 The Editorial Team Australia, Canada, China, country rankings, Denmark, Finland, happiness, Iceland, Netherlands, New Zealand, Norway, Sweden, Switzerland, USA

According to the World Happiness Report 2017, people in Norway feel the happiest, closely followed by Denmark, Iceland and Switzerland.

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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