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imagen ciudad

Imagen ciudad: Últimas noticias, análisis y tendencias sobre las estrategias de gestión de imagen ciudad y consejos para los gerentes, los vendedores y desarrolladores urbanos de marca ciudad. También te pueden interesar nuestros artículos sobre habitabilidad y reputación.

OnlyLyon ejemplo branding ciudad
Spanish 

Cómo Brandear un Conurbano: Estudio de Caso de ONLYLYON, Francia

3 January 201829 July 2019 The Editorial Team acceso premium, branding ciudad, branding lugar, estrategia, estudio de casos, Europa, imagen ciudad, marketing ciudades, reputación

¿Cómo desarrollar y gestionar una marca ciudad? En este estudio de caso de city branding, aprende cómo lo hace ONLYLYON, la organización encargada del branding del conurbano de Lyon en Francia.

Read more
Rol diplomacia pública en el branding de ciudades
Spanish 

El Rol de la Diplomacia Pública en las Estrategias de Branding de Ciudades

15 September 201729 July 2019 The Editorial Team America Latina, branding ciudad, Carolina Tkachuk, ciudad, diplomacia pública, imagen ciudad, marca ciudad, opinión experta

Carolina Tkachuk reflexiona sobre el rol que la diplomacia pública tiene en cualquier estrategia de branding de ciudades, con ejemplos de cooperación internacional iberoamericanos.

Read more
Branding centro ciudad ejemplo Dublin
Spanish 

Caso de Estudio: Branding de la Ciudad de Dublín, Irlanda

21 January 201529 July 2019 The Editorial Team acceso premium, branding ciudad, branding lugar, ciudad, conocimiento de marca, estudio de casos, Europa, imagen ciudad

¿Cómo podemos utilizar una estrategia de branding para crear identidad y mejorar la imagen del centro de una ciudad? Este es precisamente lo que hicieron en Dublín, la capital de Irlanda.

Read more


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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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