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imagen maca lugar

Ideas y reflexiones sobre la imagen de marca lugar, tales como las percepciones internacionales de ciudades, destinos, países y naciones: información esencial para investigadores y profesionales interesados en la imagen de marca lugar y la reputación de su marca ciudad, marca país y marca destino.

Ranking Marcas País América Latina 2017
Spanish 

Ranking Marcas País América Latina 2017: Ganadores, Perdedores y Tendencias

1 November 201729 July 2019 The Editorial Team America Latina, Estados Unidos, imagen maca lugar, imagen país, marca país, rankings de países, reputación

Ranking de Marca País América Latina 2017: Conclusiones e interpretaciones clave de Gustavo Koniszczer, Director General de FutureBrand Hispanoamérica.

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Country rebranding Israel Tel Aviv
Spanish 

Cómo Israel Usó Micro-Marketing para Mejorar la Percepción de la Marca País

4 October 201729 July 2019 The Editorial Team acceso premium, branding país, estudio de casos, imagen maca lugar, imagen país, investigación, marca país

Amir Grinstein, Profesor Asociado de Marketing de la Northeastern University (EE.UU.) y VU Amsterdam (Países Bajos), sobre cómo Israel utilizó el micro-marketing para (re)posicionar el país y mejorar su imagen en el extranjero.

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Sitio Web Destino Australia
Spanish 

Cómo el Sitio Web de un Destino Ayuda la Construcción de la Marca Lugar

5 May 201729 July 2019 The Editorial Team branding destino, branding lugar, construcción de marca, credibilidad de marca, estrategia, imagen maca lugar, José Fernández Cavia, opinión experta

José Fernández Cavia explica cómo la imagen proyectada en la promoción turística puede resultar clave para la construcción de la marca de destinos.

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La Desconexión con la Realidad como Problema de Branding Lugar
Spanish 

Problemas Frecuentes de Branding de Lugar. Hoy: Desconexión con la Realidad

29 March 201729 July 2019 The Editorial Team branding lugar, construcción de marca, credibilidad de marca, desarrollo económico, imagen maca lugar, Maísa Prieto, marca, opinión experta, reputación

Maísa Prieto nos explica cómo la desconexión con la realidad puede ser un problema en la implementación de una estrategia de branding de lugar.

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marca país: luces y sombras
Spanish 

Marca País: Luces y Sombras

30 December 201629 July 2019 The Editorial Team branding nación, branding país, imagen maca lugar, Lina Maria Echeverri, marca país, opinión experta, posicionamiento marca lugar

En este artículo, Lina Maria Echeverri explica las luces y sombras de la marca país: las oportunidades, los retos, y el uso de la marca país en Sudamérica.

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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