Latest:

Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden, Switzerland
Why and How to Measure Place Branding Success Beyond Economic Growth
How Narrative and Storytelling Impact the Economic Development of Places
City Nation Place Global Forum 2021: Conference Preview
Marketing Countries, Places, and Place-associated Brands – Book Review

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investigación

Últimos resultados en Investigación sobre el Branding y Marca Lugar para los responsables de la gestión, desarrollo y comercialización de ciudades, regiones, destinos, países o naciones. Nuestros artículos sobre las últimas novedades en investigación te ofrecen resúmenes de publicaciones académicas recientes relacionadas con la teoría, casos de estudios, conceptos y definiciones relacionados con el branding, marca y reputación de lugares.

Sustentabilidad y marketing en turismo desafíos, oportunidades

Sustentabilidad y Marketing en Turismo: Paradojas, Desafíos y Oportunidades

7 February 201829 July 2019 The Editorial Team branding destino, investigación, marketing destinos

Marketing sustentable en turismo: panorámica de la investigación de los profesores Xavier Font y Scott McCabe (Reino Unido).

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The Hague Peace Justice

Cuando la Diplomacia Pública se Encuentra con el Branding Ciudad: El Caso de La Haya, Holanda

15 November 201729 July 2019 The Editorial Team acceso premium, branding ciudad, diplomacia pública, estudio de casos, Europa, investigación, marca ciudad

¿Qué sucede cuando la diplomacia pública se encuentra con el branding ciudad? Aquí la intrigante historia de La Haya en Holanda y su Proyecto de Paz y Justicia.

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Country rebranding Israel Tel Aviv

Cómo Israel Usó Micro-Marketing para Mejorar la Percepción de la Marca País

4 October 201729 July 2019 The Editorial Team acceso premium, branding país, estudio de casos, imagen maca lugar, imagen país, investigación, marca país

Amir Grinstein, Profesor Asociado de Marketing de la Northeastern University (EE.UU.) y VU Amsterdam (Países Bajos), sobre cómo Israel utilizó el micro-marketing para (re)posicionar el país y mejorar su imagen en el extranjero.

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Al Jazeera social media content distribution strategy and map

Diplomacia Digital: El Rol de los Mediadores Sociales

12 July 201729 July 2019 The Editorial Team acceso premium, diplomacia pública, investigación

Guy Golan, experto en diplomacia digital, comparte hallazgos de investigación sobre cómo los gobiernos utilizan las redes sociales y los mediadores sociales

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Editorial Academic Debate on Place Branding

Reflexiones del Debate Académico Actual Sobre Place Branding

22 March 201629 July 2019 The Editorial Team branding lugar, investigación

Reflexiones del debate académico actual sobre la investigación del branding lugar, incluyendo países, regiones, destinos, ciudades y naciones.

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Just published

Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden, Switzerland
Why and How to Measure Place Branding Success Beyond Economic Growth
How Narrative and Storytelling Impact the Economic Development of Places

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