- Introducing: World's Best in Place Branding -
Investment Attraction
How to attract investment to your city, region or country? Next to talent attraction, investment attraction is one of the “hottest” topics which place branding and -marketing teams deal with. Here our latest investment attraction nsights and examples of fdi strategies.
Sirpa Tsimal on Switzerland’s Approach to FDI and the Power of Innovation
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Sirpa Tsimal of Switzerland Global Enterprise on the future of IPA's and how innovation can help to attract foreign direct investment and talent.
Why Switzerland? Country Report
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Why choose Switzerland as place to live, work or invest in? In this report we introduce you to the country's vision, ambitions and its brand strengths.
Why Switzerland? Patrik Wermelinger on Investment Promotion and How the Country Became World’s Leading Innovation Location
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Why Switzerland? Patrik Wermelinger shares how Switzerland Global Enterprise promotes the country as a vibrant hub for innovative businesses and what makes Switzerland so successful as innovation location.
Why Fribourg? Jerry Krattiger on the Region’s Business Resiliency and Focus on Bioeconomy and Industry 4.0
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Jerry Krattiger of Fribourg Development Agency explains why Fribourg is a world-class destination for business investment, and how it is expanding its focus on bioeconomy and Industry 4.0.
Why Greater Zurich Area? Sonja Wollkopf Walt on How the Region Attracts Investors and Talent
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Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.
Mats Segerström on How Talent and Sustainability Will Attract Business and Make Your City Investor-Friendly
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Mats Segerström illustrates the different phases in investment attraction and outlines how cities and regions can attract the right investor for sustainable economic growth.
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