Latest:

Daniel Valverde on Costa Rica’s Country Branding Strategy During COVID and the Power of Sustainability as Place Brand Narrative
What Is the Biggest Place Branding Mistake You Have Ever Made?
Climate Emergency: What Place Branders Can Do Right Now
How Can Place Branding Deal With the Climate Emergency? Place Brand Leaders Podcast Episode Three
How Covid-19 Will Change Place Branding Priorities for Cities and Countries

TPBO

The Place Brand Observer

About
Explore Places
- Cities
- Countries
- Destinations
- Regions
For Place Branders
Expert Directory
Podcast
Go Premium

Lina Maria Echeverri

marca país: luces y sombras

Marca País: Luces y Sombras

30 December 201629 July 2019 The Editorial Team branding nación, branding país, imagen maca lugar, Lina Maria Echeverri, marca país, opinión experta, posicionamiento marca lugar

En este artículo, Lina Maria Echeverri explica las luces y sombras de la marca país: las oportunidades, los retos, y el uso de la marca país en Sudamérica.

Read more

Lecciones Marca País Latinoamérica

7 Lecciones de Marca País para Latinoamérica

31 October 201629 July 2019 The Editorial Team America Latina, branding lugar, branding región, Lina Maria Echeverri, marca país, naciones

Lina Maria Echeverri sugiere que Latinoamérica necesita formalizar una marca regional en lugar de agrupar un conjunto de marcas país carentes de diferenciación, y propone siete lecciones de marca país que podrían aplicarse a la región.

Read more

El Posicionamiento de Latinoamérica

Sobre el Posicionamiento de Latinoamérica

21 September 201629 July 2019 The Editorial Team America Latina, branding país, imagen maca lugar, Lina Maria Echeverri, marca país, opinión experta, posicionamiento marca lugar

La experta en marca país, Lina María Echeverri, reflexiona sobre el posicionamiento de Latinoamérica, y la imagen y reputación de países latinoamericanos.

Read more

De Marca Pais a Valor Pais

De Marca País a Estrategia de Valor País

17 August 201629 July 2019 The Editorial Team branding país, imagen maca lugar, Lina Maria Echeverri, marca país, opinión experta, posicionamiento marca lugar, reputación

En este artículo Lina Maria Echverri desde Colombia reflexiona sobre qué significa y representa la marca país y, a la vez, propone que evolucionemos este concepto hacia estrategias de valor país.

Read more

Centroamérica: El Renacer de la Marca País en América Central

22 July 201629 July 2019 The Editorial Team America Latina, branding país, branding región, imagen maca lugar, Lina Maria Echeverri, marca país, rankings de países

Lina Maria Echeverri reflexiona sobre la marca país en América Central, incluyendo Belice, Costa Rica, Panamá, Honduras, El Salvador, Guatemala y Nicaragua.

Read more

← Previous

NEW Podcast

Listen to the first episodes HERE

Search topic

Just published

Daniel Valverde on Costa Rica’s Country Branding Strategy During COVID and the Power of Sustainability as Place Brand Narrative
What Is the Biggest Place Branding Mistake You Have Ever Made?
Climate Emergency: What Place Branders Can Do Right Now

What they say

"The Place Brand Observer is a unique organisation based in Switzerland, one of the world’s most respected countries that is taking a scientific and considered view of nation branding and soft power. As such, its efforts have to be applauded."

David Haigh, CEO of Brand Finance

More testimonials

Let’s connect

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

About TPBO
Our Services
Join TPBO Premium
Testimonials

Privacy & Cookies Policy
Copyright & Disclosure
Email newsletter
Sitemap

Recommended Speakers
Specialized Consultants
Leading Professionals
Global Expert Panel

Copyright © 2020 TPBO. All rights reserved.
Theme: ColorMag by ThemeGrill. Powered by WordPress.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. OK Reject More

Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.