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Rafael Enzler on Placemaking in Switzerland
Why Switzerland? Country Report
How International House Tampere Attracts Talent to Southern Finland: In Conversation with Nuppu Suvanto
Why Zug, Switzerland? Karl Kobelt on Location Benefits and City Attractiveness
Auckland: A City Branding Success Story from Aotearoa New Zealand

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Lina Maria Echeverri

marca país: luces y sombras

Marca País: Luces y Sombras

30 December 201629 July 2019 The Editorial Team branding nación, branding país, imagen maca lugar, Lina Maria Echeverri, marca país, opinión experta, posicionamiento marca lugar

En este artículo, Lina Maria Echeverri explica las luces y sombras de la marca país: las oportunidades, los retos, y el uso de la marca país en Sudamérica.

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Lecciones Marca País Latinoamérica

7 Lecciones de Marca País para Latinoamérica

31 October 201629 July 2019 The Editorial Team America Latina, branding lugar, branding región, Lina Maria Echeverri, marca país, naciones

Lina Maria Echeverri sugiere que Latinoamérica necesita formalizar una marca regional en lugar de agrupar un conjunto de marcas país carentes de diferenciación, y propone siete lecciones de marca país que podrían aplicarse a la región.

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El Posicionamiento de Latinoamérica

Sobre el Posicionamiento de Latinoamérica

21 September 201629 July 2019 The Editorial Team America Latina, branding país, imagen maca lugar, Lina Maria Echeverri, marca país, opinión experta, posicionamiento marca lugar

La experta en marca país, Lina María Echeverri, reflexiona sobre el posicionamiento de Latinoamérica, y la imagen y reputación de países latinoamericanos.

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De Marca Pais a Valor Pais

De Marca País a Estrategia de Valor País

17 August 201629 July 2019 The Editorial Team branding país, imagen maca lugar, Lina Maria Echeverri, marca país, opinión experta, posicionamiento marca lugar, reputación

En este artículo Lina Maria Echverri desde Colombia reflexiona sobre qué significa y representa la marca país y, a la vez, propone que evolucionemos este concepto hacia estrategias de valor país.

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Centroamérica: El Renacer de la Marca País en América Central

22 July 201629 July 2019 The Editorial Team America Latina, branding país, branding región, imagen maca lugar, Lina Maria Echeverri, marca país, rankings de países

Lina Maria Echeverri reflexiona sobre la marca país en América Central, incluyendo Belice, Costa Rica, Panamá, Honduras, El Salvador, Guatemala y Nicaragua.

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Rafael Enzler on Placemaking in Switzerland
Why Switzerland? Country Report
How International House Tampere Attracts Talent to Southern Finland: In Conversation with Nuppu Suvanto

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