En este artículo, Lina Maria Echeverri explica las luces y sombras de la marca país: las oportunidades, los retos, y el uso de la marca país en Sudamérica.
Lina Maria Echeverri sugiere que Latinoamérica necesita formalizar una marca regional en lugar de agrupar un conjunto de marcas país carentes de diferenciación, y propone siete lecciones de marca país que podrían aplicarse a la región.
La experta en marca país, Lina María Echeverri, reflexiona sobre el posicionamiento de Latinoamérica, y la imagen y reputación de países latinoamericanos.
En este artículo Lina Maria Echverri desde Colombia reflexiona sobre qué significa y representa la marca país y, a la vez, propone que evolucionemos este concepto hacia estrategias de valor país.
Lina Maria Echeverri reflexiona sobre la marca país en América Central, incluyendo Belice, Costa Rica, Panamá, Honduras, El Salvador, Guatemala y Nicaragua.
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