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Maísa Prieto

Desconexión como problema frecuente del branding de lugar

Problemas Frecuentes de Branding de Lugar. Hoy: Las Partes Desconectadas del Todo

13 December 201729 July 2019 The Editorial Team branding lugar, construcción de marca, estrategia, Maísa Prieto, marca, opinión experta

Maísa Prieto sobre la desconexión entre las marcas de lugares o entre sectores económicos como problema frecuente del branding de lugares.

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Animosidad política como problema de branding lugar

Problemas Frecuentes de Branding de Lugar. Hoy: Animosidad Política

8 December 201729 July 2019 The Editorial Team branding lugar, construcción de marca, estrategia, Maísa Prieto, marca, opinión experta

Maísa Prieto analiza el problema que se genera cuando la voluntad política pesa más que la voluntad de desarrollar una verdadera identidad para un lugar.

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Diseños que quieren contentar todos como problema de branding de lugar

Problemas Frecuentes de Branding de Lugar Hoy: Expertos… en Diseño

25 October 201710 May 2020 The Editorial Team branding lugar, construcción de marca, Maísa Prieto, opinión experta

Maísa Prieto analiza el problema que se genera cuando el diseño de la marca lugar intenta contentar a todos los actores involucrados.

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Propuestas marca lugar problemáticas como problema del place branding

Problemas Frecuentes del Branding Lugar. Hoy: Propuestas de Marca Problemáticas

6 September 201729 July 2019 The Editorial Team branding lugar, construcción de marca, credibilidad de marca, Maísa Prieto, opinión experta

Maísa Prieto explica por qué la marca lugar debe funcionar tanto para el público externo como para el interno: problema frecuente del branding de lugares.

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Problemas Frecuentes de Branding de Lugar. Hoy: Centrarse Sólo en el Logo y Eslogan

2 August 201729 July 2019 The Editorial Team branding lugar, conocimiento de marca, construcción de marca, credibilidad de marca, estrategia, Maísa Prieto, opinión experta

Maísa Prieto explica cómo no centrarse sólo en el logo y eslogan es clave para implementar el branding de lugar con éxito.

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Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden, Switzerland
Why and How to Measure Place Branding Success Beyond Economic Growth
How Narrative and Storytelling Impact the Economic Development of Places

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