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marca país

Marca país: Últimas noticias, análisis y tendencias relacionadas con la imagen, reputación de países: la creación, gestión y desarrollo de una marca país y el posicionamiento de países:

Ranking Marcas País América Latina 2017
Spanish 

Ranking Marcas País América Latina 2017: Ganadores, Perdedores y Tendencias

1 November 201729 July 2019 The Editorial Team America Latina, Estados Unidos, imagen maca lugar, imagen país, marca país, rankings de países, reputación

Ranking de Marca País América Latina 2017: Conclusiones e interpretaciones clave de Gustavo Koniszczer, Director General de FutureBrand Hispanoamérica.

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Country rebranding Israel Tel Aviv
Spanish 

Cómo Israel Usó Micro-Marketing para Mejorar la Percepción de la Marca País

4 October 201729 July 2019 The Editorial Team acceso premium, branding país, estudio de casos, imagen maca lugar, imagen país, investigación, marca país

Amir Grinstein, Profesor Asociado de Marketing de la Northeastern University (EE.UU.) y VU Amsterdam (Países Bajos), sobre cómo Israel utilizó el micro-marketing para (re)posicionar el país y mejorar su imagen en el extranjero.

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Diplomacia publica y nation branding
Spanish 

Diplomacia Pública y Nation Branding: Puntos de Encuentro y Diferencias

22 February 201729 July 2019 The Editorial Team branding nación, branding país, diplomacia pública, José Fernández Cavia, marca país, naciones, opinión experta

El Jefe del Departamento de Comunicación de la Universidad Pompeu Fabra de Barcelona, José Fernández Cavia, explica las similitudes y diferencias entre diplomacia pública y nation branding.

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marca país: luces y sombras
Spanish 

Marca País: Luces y Sombras

30 December 201629 July 2019 The Editorial Team branding nación, branding país, imagen maca lugar, Lina Maria Echeverri, marca país, opinión experta, posicionamiento marca lugar

En este artículo, Lina Maria Echeverri explica las luces y sombras de la marca país: las oportunidades, los retos, y el uso de la marca país en Sudamérica.

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Qué es una marca y cómo definir place branding
Spanish 

¿Qué Es Una Marca, y Cómo Definir Place Branding?

8 December 201629 July 2019 The Editorial Team Barcelona, branding lugar, José Fernández Cavia, marca ciudad, marca país, opinión experta

José Fernández Cavia, Jefe del Departamento de Comunicación de la Universidad Pompeu Fabra de Barcelona, explica qué es una marca, qué es el branding y qué es el branding lugar de una manera senzilla y fácil de entender.

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