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Rafael Enzler on Placemaking in Switzerland
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¿Qué es una marca? Artículos recientes sobre marcas y reputación de lugares en ciudades, regiones, naciones, países y destinos:

Desconexión como problema frecuente del branding de lugar

Problemas Frecuentes de Branding de Lugar. Hoy: Las Partes Desconectadas del Todo

13 December 201729 July 2019 The Editorial Team branding lugar, construcción de marca, estrategia, Maísa Prieto, marca, opinión experta

Maísa Prieto sobre la desconexión entre las marcas de lugares o entre sectores económicos como problema frecuente del branding de lugares.

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Animosidad política como problema de branding lugar

Problemas Frecuentes de Branding de Lugar. Hoy: Animosidad Política

8 December 201729 July 2019 The Editorial Team branding lugar, construcción de marca, estrategia, Maísa Prieto, marca, opinión experta

Maísa Prieto analiza el problema que se genera cuando la voluntad política pesa más que la voluntad de desarrollar una verdadera identidad para un lugar.

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Falta de comprensión de la marca como problema frequente del branding lugar

Problemas Frecuentes de Branding de Lugar. Hoy: Falta de Comprensión de la Marca

7 June 201729 July 2019 The Editorial Team branding lugar, conocimiento de marca, credibilidad de marca, Maísa Prieto, marca, opinión experta

Maísa Prieta explica cómo la comprensión de la marca es clave para implementar el branding de lugar con éxito.

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La Desconexión con la Realidad como Problema de Branding Lugar

Problemas Frecuentes de Branding de Lugar. Hoy: Desconexión con la Realidad

29 March 201729 July 2019 The Editorial Team branding lugar, construcción de marca, credibilidad de marca, desarrollo económico, imagen maca lugar, Maísa Prieto, marca, opinión experta, reputación

Maísa Prieto nos explica cómo la desconexión con la realidad puede ser un problema en la implementación de una estrategia de branding de lugar.

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Just published

Rafael Enzler on Placemaking in Switzerland
Why Switzerland? Country Report
How International House Tampere Attracts Talent to Southern Finland: In Conversation with Nuppu Suvanto

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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