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8 Things You Should Know About Nation Branding

Nation branding has become a popular concept. Jay Wang, Director of the USC Center for Public Diplomacy in the USA points out 8 things you need to know.

Nation and National Identity: Definitions, Concepts, Theory

Review of academic literature on nations and national identity: theories, concepts and definitions for nation branding and public diplomacy researchers and practitioners.

Nation Branding Perspectives: Definition, Concepts, Theory

Summary of academic literature on nation branding. Learn about the various perspectives and concepts linked to nation branding theory.

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