New Zealand

Andrea Insch on Brand New Zealand and Nation Branding Strategies in Asia

Andrea Insch of Otago University in Dunedin, New Zealand, shares her thoughts on "green" destination branding and analyzes New Zealand's "100% Pure" destination brand.

Destination Branding Through National Airline: Example Air New Zealand

Air New Zealand CEO Christopher Luxon discusses the national carrier's role in communicating New Zealand's destination branding, and the country-of-origin benefits.

Kevin Bowler on New Zealand Destination Marketing Strategies and Challenges

Tourism New Zealand CEO Kevin Bowler discusses the "100% Pure New Zealand" destination marketing campaign - its challenges and successes.

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