Placemaking is an integral part of place branding in that it provides the substance which can later be manged and communicated as place brand. Learn about latest research insights, expert advice. Reflections by and for place planners and development professionals.
Creating Liveable and Loveable Places in Australia – the Scope for Place Branding
Place branding strategy consultant Malcolm Allan of PlaceMatters shares examples of cities in Australia and how they are creating liveable, loveable places.
Marcus Andersson on Talent Attraction and Place Attractiveness
Meet Marcus Andersson, co-founder of Future Place Leadership (formerly Tendensor International): adviser, writer and speaker on the attractiveness and reputation of places.
How to Create Inspiring Places and Lasting Experiences
Place branding experts Erik van 't Klooster and Gerard van Keken reflect on the question how to create inspiring places and lasting experiences.
Place Making: The Construction of Regional Identity
Guest post by Gerard van Keken on place making as tool for non-places and regions to stand out, and how locals can support regional branding initiatives.
Malcolm Allan on City Branding and Placemaking in Great Britain
Place branding expert Malcolm Allan of Place Matters in the UK in this interview shares his experience and thoughts on city development and destination branding.