Learn about city marketing and how to manage and brand retail destinations in cities in this interview with Gary Warnaby, Professor at the Manchester Metropolitan University Business School in the UK.
Conrad Bird, the Director of the GREAT Britain country branding campaign, discusses the initiative's ambitions to generate jobs, growth in tourism, trade, and education, and how the Brexit vote has impacted the campaign.
David Adam, city development and branding consultant, discusses the future of cities and strategies for investment attraction and place brand positioning.
Roger Pride, place branding expert at brand consultancy Heavenly, London, on nation and destination branding of Wales.
Place branding expert Malcolm Allan of Place Matters in the UK in this interview shares his experience and thoughts on city development and destination branding.